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Episode 20

Tune into episode 20 of The State of Retention Marketing podcast as we delve deep into Jatan’s mind and unveil secrets like finding that one golden idea amidst a million possibilities, strategies that give his brand an edge and the role storytelling plays in conquering customers’ hearts.

1 hr | August 3, 2023

About the episode

In the 20 episode of The State of Retention Marketing, Jatan Bawa, Founder of the new-age brand Perfora chats with Ankur about what goes into building, growing and sustaining a new category. Join us as we delve deep into Jatan’s mind and unveil secrets like finding that one golden idea amidst a million possibilities, strategies that give his brand an edge and the role storytelling plays in conquering customers’ hearts.

Whether you’re an aspiring entrepreneur seeking that spark of inspiration or a business leader aiming to revolutionize your industry, this episode is a must-listen.

Navigate through the chapters

01:44

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Jatan Bajwa's Entrepreneurial Journey

04:14

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The Genesis of Perfora: Identifying a New Category

08:19

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Blueprints of Innovation: Charting the Course for a Contemporary Brand

13:22

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Harmony in Action: Unraveling the Well Orchestrated Playbook

17:57

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The Cost of Innovation: Is Creating a New Category Expensive?

21:50

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The Art of Retention at Work

24:09

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Optimizing RoAS: The Power of Storytelling

28:18

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Strategic Patience: Balancing Long-Term Vision with Tactical Precision

31:55

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Measuring ROI in Unconventional Strategies

33:54

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Cross-sell. Upsell. Repeat.

42:44

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The Power Trio: Leveraging Segmentation, Right Channels, and Content

45:54

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The Voice of Customers: NPS as the Defining Indicator

51:37

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From Stay to Soar: Building a Brand Upwards with Retention

About the speaker

Jatan Bawa

Founder at Perfora

Meet Jatan Bawa, the Founder of Perfora, a new-age brand that is not only redefining oral care but is also turning heads with its innovative and stunning products. With extensive experience in leadership roles at Akiva Superfoods and VADHAM India, Jatan brings a wealth of knowledge and a visionary mindset to create a consumer brand that stands out in the market.

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