Episode 21

Rishubh Satiya

An ambition to build a profitable business and a massive obsession with data, math & positive RoAS. This is what catapulted Plix to INR 150Cr ARR business in just 4 years! Tune into this episode to know how content play, retention plug-ins and positive unit economics led Plix to become a market leader in the nutri-health ecosystem.

Plix's Potent Potion: Data Empowered RoAS Triumph in the Nutri-Health Jungle

10 Aug 2023 | 1 hr 3 mins Podcast

Full video Podcast


Dive into the 21 episode of the State of Retention Marketing podcast, hosted by Ankur Gattani, VP – Growth & Marketing, WebEngage. Our guest for this episode is none other than Rishubh Satiya, the CEO & Co-Founder of Plix, who takes us through the brand’s thrilling growth story.

Picture this: a potent blend of ambitious dreams, a dash of entrepreneurial spirit, and an unshakable obsession with data, math, and achieving those satisfying positive ROAS figures. And the result? Well, it’s what catapulted Plix into a whopping INR 150 Crore ARR business in just 4 years!

But there’s more to the tale. It’s not just about profits and revenue. It’s about the art of content, the secret sauce of retention, and the magic of unit economics.

So, tune in as we chat with Rishubh Satiya and unveil the inside scoop on how Plix carved its path to success.

About the Guest

Rishubh Satiya, the CEO & Co-Founder, exudes boundless enthusiasm when it comes to business. He fearlessly dives into challenges, unafraid to get his hands dirty and lead by example. With an unwavering commitment to growth and innovation, Rishubh's dynamic leadership shapes Plix's path in the nutri-health landscape.

Rishubh Satiya

CEO & Co-Founder at Plix

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