Digital Chic: TCNS Clothing Tailoring Trends for Today's Woman

  • 17 Aug 2023 | 1 hr 2 mins Podcast

Full video Podcast


Imagine this – a brand deeply entrenched in the world of offline shopping for over two decades, now navigating the tumultuous waves of the digital revolution ignited by the COVID upheaval. It’s a tale shifting gears and learning on the way.
Get ready to immerse yourself in the 22nd episode of ‘The State of Retention Marketing’ podcast, hosted by Ankur Gattani, VP – Growth & Marketing, WebEngage. Our guest in this episode is Manasi Karmarkar, Head of Digital Marketing at TCNS Group.

In this episode, we dive headfirst into the nuanced challenges and successes of a fashion retail company’s endeavor to capture data, transform one-time buyers into loyal repeat customers, curate captivating capsule collections, and navigate the intricate landscape of brainstorming, AB testing, launching, and learning through the synergy of data and intuition.

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