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Episode 23

Discover retention mastery strategies for D2C startups in this insightful podcast with venture capitalist Ankur Khaitan. Gain a concise roadmap to success, covering tech foundations, day-0 criticality, and success measurement—essential for both seasoned entrepreneurs and newcomers.

1 hr 2 mins | September 7, 2023

About the episode

In this insightful podcast episode, venture capitalist Ankur Khaitan shares valuable strategies for improving customer retention in the world of D2C startups. Khaitan’s expertise offers a roadmap for success, covering key topics like the tech foundation, criticality of retention from day-0, measuring success and the secrets of success.

This episode is a valuable resource for both seasoned entrepreneurs and newcomers, offering a clear path to building strong connections with consumers and ensuring the success of your D2C startup. Tune in for a concise guide to retention mastery!

Navigate through the chapters

00:27

-

Moving from Consulting to a Venture Capital firm

01:14

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Embracing the Big Story with a Bullish Attitude

04:40

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Deciphering the Indian Market: Organic Growth vs. Push-Play Strategy

07:37

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Navigating Brand Strategies: A VC's Perspective

11:05

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Emphasizing Day-0 Retention for Business Success

13:19

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Key Metrics for Measuring Success

19:13

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Engagement Proxys for Sustenance

23:25

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RoAS Evolution: New Category Creation vs. Innovation within Existing Categories

30:04

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Scaling Up: Transitioning from a Small Fish to a Big Player

36:24

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The Founder's Marketing Dilemma

49:00

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Zero to Hundred: The Journey of Accelerated Growth

56:49

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The Founder's Hat is a Tough One to Wear

59:31

-

The Phygital Play

About the speaker

Ankur Khaitan

Principal at Fireside Ventures

Ankur Khaitan, Principal at Fireside Ventures, is a dynamic professional who’s made a fascinating shift from consulting to venture capital. With a background in technology and business development, Ankur has honed his skills in diverse fields. However, his true passion lies in identifying and nurturing promising startups.

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