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Episode 23

Discover retention mastery strategies for D2C startups in this insightful podcast with venture capitalist Ankur Khaitan. Gain a concise roadmap to success, covering tech foundations, day-0 criticality, and success measurement—essential for both seasoned entrepreneurs and newcomers.

1 hr 2 mins | September 7, 2023

About the episode

In this insightful podcast episode, venture capitalist Ankur Khaitan shares valuable strategies for improving customer retention in the world of D2C startups. Khaitan’s expertise offers a roadmap for success, covering key topics like the tech foundation, criticality of retention from day-0, measuring success and the secrets of success.

This episode is a valuable resource for both seasoned entrepreneurs and newcomers, offering a clear path to building strong connections with consumers and ensuring the success of your D2C startup. Tune in for a concise guide to retention mastery!

Navigate through the chapters



Moving from Consulting to a Venture Capital firm



Embracing the Big Story with a Bullish Attitude



Deciphering the Indian Market: Organic Growth vs. Push-Play Strategy



Navigating Brand Strategies: A VC's Perspective



Emphasizing Day-0 Retention for Business Success



Key Metrics for Measuring Success



Engagement Proxys for Sustenance



RoAS Evolution: New Category Creation vs. Innovation within Existing Categories



Scaling Up: Transitioning from a Small Fish to a Big Player



The Founder's Marketing Dilemma



Zero to Hundred: The Journey of Accelerated Growth



The Founder's Hat is a Tough One to Wear



The Phygital Play

About the speaker

Ankur Khaitan

Principal at Fireside Ventures

Ankur Khaitan, Principal at Fireside Ventures, is a dynamic professional who’s made a fascinating shift from consulting to venture capital. With a background in technology and business development, Ankur has honed his skills in diverse fields. However, his true passion lies in identifying and nurturing promising startups.

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