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Episode 28

Discover how Noise's data-driven strategies and focus on tailored product offerings are revolutionizing the industry, providing a glimpse into the dynamic world of wearables and market leadership.

58 mins | October 12, 2023

About the episode

In the 28th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, WebEngage, talks to Gaurav Mehta, CMO, Noise, a leading brand in the wearable technology industry. Throughout the episode, Gaurav shares fascinating insights into Noise’s unique position within the wearables market, boasting 7 million active users on their app.

Gaurav discusses how Noise is revolutionizing the industry by focusing on data-driven strategies and understanding customer journeys beyond mere acquisition metrics. He emphasizes the brand’s commitment to creating exciting use cases for customers at different life stages. Noise achieves this by offering products tailored to specific life stages, a strategy that not only engages customers but also lessens the product replenishing cycle.

Overall, the episode provides valuable insights into Noise’s growth journey, offering listeners a glimpse into the dynamic world of wearables and the strategies employed by industry leaders to stay ahead in a competitive market.

Navigate through the chapters

01:04

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Gaurav's 15 Years As A Marketer Across Digital Companies

03:29

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Where Tech Meets Emotion, A Brand's Journey Unveiled

08:32

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Catch Them Young, Carry Them For Life

14:31

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The Role of Gamification in Post-Purchase Engagement

17:18

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How Noise Tailors User Experiences for Maximum Impact

21:20

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The Human Motive: Making Fitness Gamification Meaningful and Authentic

24:58

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Cohortization and Segmentation: The Key to Tailoring Vertical Experiences in Health Tech

29:32

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Health Tech: Engagement, Monetization, Personalization

34:32

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The Power of Tactical Triggers

41:01

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Strategic Priorities: Navigating Bandwidth Crunch in the World of Wearables

43:55

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Data-Driven Narratives: Unraveling Insights from the Yahoo

47:28

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Driving Decisions: The Data-Driven Journey in the Automotive Industry

51:26

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Which Metrics Does Noise Care About The Most?

52:52

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Gaurav's Inspiration & Growth Mindset

About the speaker

Gaurav Mehta

CMO at Noise

Gaurav Mehta is a seasoned entrepreneur and marketing expert with a passion for nurturing budding industries and concepts. With a decade of experience in small businesses, entrepreneurship, and managing emerging divisions within large corporations, he possesses a unique insight into the challenges of growing and sustaining new ventures. Gaurav excels in holistic branding and marketing strategies, seamlessly integrating them with sales and new business development initiatives. His expertise lies in guiding fledgling companies to self-sustainability while keeping a sharp focus on the bottom line.

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