Innovate, Engage & Retain: Noise's Tale of Tech & Community
- 12 Oct 2023 | 58 mins Podcast
Full video Podcast
In the 28th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, WebEngage, talks to Gaurav Mehta, CMO, Noise, a leading brand in the wearable technology industry. Throughout the episode, Gaurav shares fascinating insights into Noise’s unique position within the wearables market, boasting 7 million active users on their app.
Gaurav discusses how Noise is revolutionizing the industry by focusing on data-driven strategies and understanding customer journeys beyond mere acquisition metrics. He emphasizes the brand’s commitment to creating exciting use cases for customers at different life stages. Noise achieves this by offering products tailored to specific life stages, a strategy that not only engages customers but also lessens the product replenishing cycle.
Overall, the episode provides valuable insights into Noise’s growth journey, offering listeners a glimpse into the dynamic world of wearables and the strategies employed by industry leaders to stay ahead in a competitive market.
About the Guest
Gaurav Mehta is a seasoned entrepreneur and marketing expert with a passion for nurturing budding industries and concepts. With a decade of experience in small businesses, entrepreneurship, and managing emerging divisions within large corporations, he possesses a unique insight into the challenges of growing and sustaining new ventures. Gaurav excels in holistic branding and marketing strategies, seamlessly integrating them with sales and new business development initiatives. His expertise lies in guiding fledgling companies to self-sustainability while keeping a sharp focus on the bottom line.