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Episode 29

Explore the digital media landscape in The State of Retention Marketing podcast's 29th episode, where Ankur Gattani and Udit Jain dissect segmentation complexities, revenue generation strategies, and the role of CDPs in news platforms. Gain insights into Outlook Publishing's digital transformation journey, emphasizing ROI challenges and a meticulous approach to technology adoption for sustainable revenue growth and user value.

54 mins | October 19, 2023

About the episode

In the 29th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, WebEngage, dives deep into the digital media landscape with Udit Jain, VP – Digital Strategy & Growth, Outlook Publishing. Together, they dissect the complexities of segmentation in the digital media landscape, offering valuable insights into news engagement and user behavior.

Catch them as they discuss the different avenues digital news platforms generate revenue from, breaking echo chambers with editorial wisdom and algorithm precision and the role of CDPs in enhancing personalization.

Udit shares his experiences in guiding Outlook Publishing through the digital transformation journey. He discusses the challenges related to ROI and the meticulous approach they take toward technology adoption. Emphasizing the importance of a thoughtful business model, Udit explains how each technological investment aligns with revenue growth and user value.

This episode will be fruitful for marketing folks in the digital media landscape on how they can crack news engagement whilst maintaining journalistic integrity.

Navigate through the chapters

00:43

-

Unraveling the Media Maze: Strategies for Revenue Optimization

02:54

-

Evolving Revenue Models: A Journey through Media's Shifting Focus

04:54

-

The Intent-Driven Approach to Successful Affiliate Marketing

08:20

-

Enhancing Social Media Content for Traffic and Engagement

14:19

-

Navigating the Ephemeral Nature of Content: A Deep Dive into Editorial Choices

17:04

-

Inside Outlook Group: Navigating the Digital Ecosystem and Consumer Touchpoints

19:20

-

Transforming Uninstalls into Engaged Subscribers At Inkl

24:28

-

Engagement Balance: Nurturing User Interests without Echo Chambers

29:11

-

Value Creation in Digital Media: Beyond Engagement Metrics

35:23

-

From Acquisition to Retention: Decoding the First 120 Days

39:31

-

Content, Context, and Personalization: Engineering Daily Engagement in News Media

41:44

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Navigating the Technology Landscape: Achieving ROI in a Legacy Media Company

47:02

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Unlocking User Profiles: CDPs and the Future of Personalized Content

About the speaker

Udit Jain

VP - Digital Strategy & Growth at Outlook Publishing

With a stellar 12-year career, Udit Jain stands as a beacon of innovation and achievement in the digital realm. His journey, shaped by mentorship from renowned CEOs at Wharton, Stanford, and Oxford, showcases his prowess in driving global growth, marketing, and subscriptions. From India to Singapore and Australia, Udit has established winning teams and pioneered transformative strategies. His expertise in the AARRR framework propelled Inkl, where he turned the startup profitable within two years, catapulting global consumer revenue by 2.44x and subscribers by an astounding 2.15x. Udit’s passion for impactful growth and his ability to craft unparalleled success stories make him a visionary leader in the ever-evolving digital landscape. He’s currently leading the digital transformation at Outlook India.

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