Inside OYO's Use Cases, 30-Day ROAS Success & User Engagement

  • 13 Jul 2023 | 46 mins Podcast

Full video Podcast


In the 18th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, WebEngage, discusses OYO’s retention strategies and growth tactics with Nikhil Khaitan, former AVP – Growth, OYO. They explore OYO’s 30-Day ROAS plan, innovative use cases, user segmentation, and the challenges of managing a diverse inventory of properties. They also dive into the importance of user engagement during a guest’s stay and balancing payment flexibility with fraud prevention measures.

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