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Episode 32

From acquisition strategies to the nuanced world of retention, Gyan unveils the layers that contribute to Times Prime's success.

48 mins | November 16, 2023

About the episode

In the 32nd episode of The State of Retention Marketing podcast, Ankur speaks with Gyan Pratap Singh, Head of Growth, Times Prime. Join them as they uncover the key strategies employed by the platform to navigate its vast user base successfully. The conversation unfolds the challenges of maintaining user engagement without overwhelming them with information. Gyan discusses the critical role of smart segmentation, utilizing transactional data and understanding user behavior to tailor offerings effectively. Whether you’re intrigued by subscription-based models, user retention techniques, or managing a diverse product portfolio, this episode offers a compelling glimpse into Times Prime’s approach to sustainable growth.

Tackling the balance between offering a wide array of benefits and avoiding user fatigue, Gyan provides a nuanced perspective on the importance of strategic user segmentation. He emphasizes the significance of understanding user personas and leveraging this insight to create targeted and personalized interactions. For anyone interested in the dynamics of user engagement, the challenges of a multi-category platform, or the intricate dance of retention and growth, this episode provides a valuable exploration of Times Prime’s journey.

The conversation concludes with a reflection on the diverse nature of user preferences and the ongoing efforts to enhance the convenience and appeal of the platform. Gyan’s insights shed light on the continuous evolution of Times Prime’s strategies, making this episode a compelling watch for those curious about the ever-changing landscape of subscription-based services and the delicate art of user management.

Navigate through the chapters



A Story of Adaptation and Growth



The Acquisition Puzzle: Scaling Beyond Google and Facebook



Affiliate Adventures: Exploring ROI in the Marketing Curve



Beyond the Buffet: Crafting Long-Tail Deals for Lasting Subscriber Value



Positioning for Premium: The Times Prime Approach to Customer Segmentation



From Hotstar to Fine Dining: Times Prime's Journey into Premium Experiences



Optimizing User Acquisition: Lessons from Times Prime's ROI-Driven Approach



The Decision-Making Symphony in Times Prime's Growth Journey



Navigating Renewals: The Two-Pronged Approach of B2B and B2C Acquisitions



From D0 to D60: The Journey of Subscriber Renewals in Times Prime



How Times Prime Keeps Subscribers Coming Back for More

About the speaker

Gyan Pratap Singh

Head of Growth at Times Prime

Gyan Pratap Singh, Head of Growth at Times Prime, began his tech journey with BCA and MCA degrees, choosing management over coding. Starting in 2011, he honed his skills at an IT outsourcing firm and navigated through roles in Yellow Pages and Paytm during the e-commerce boom. With experience in the Middle East and Indigo’s digital transformation team, Gyan now leads growth at Times Prime, showcasing adaptability and strategic expertise in the evolving digital landscape.

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