Introductions & Kishhts' positioning in the Consumer Digital Lending Space
Kissht & Ring USP, primary customer base & how strong credit bureau systems in India help
The need for product pivot from Kishht to Ring
PAN Card & KYC checks, RBI Regulations, One limitation of the Retention Engagement for Ring
Customer Acquisition Playbook & Incentives for Merchants
User Journeys for merchant-led customers to Ring, network effects, & surprisingly low CACs.
Total Addressable Market, Percentage of Customers being served so far, comments on scalable market model & profits
Industry Competition, Unit Economics & Roadmap to PAN India Expansion
Payment vs lending companies, & how they'll continue to shape up in the course of time
Karan's journey with Swipe in 2013, India's quick escalation from card to QRs & how payments methods across the country changed overnight
Inside Views on Ring's Investment in People & Technology to support accurate Customer Segmentation
Product evolution - changes to data capturing & engagement methods pre & post automated underwritings
Increasing scope of lending markets - Karan & Ankur share a few surprising niches & use cases
Growing impact of Influencer marketing across rural geographies, How Karan began farming by learning on youtube
Karan explores a possibility to create social impact through micro-financing in rural areas & helping women access credit for small businesses
Why Kissht & Ring continue to exist as different companies & what's the way ahead
Building Data Stacks at Kissht - Collection Sources, Attributes, Derived Variables, Unification, Privacy Guidelines, etc.
Deep Dive into Customer Segmentation Methods at Ring
Optimization for Drop offs & Improving Retention Rates, Identifying Dormant Pools, Revenue Measurement
Payment Reminders, Penalties, Commonly observed anomalies, Campaign Management for customers who've paid their dues
Experiment with Automated Voice Calls, Language & Channel Preferences , Stitching feedback to Segmentation Data
Level of personalization through content, mode of payment & rewards, UI/UX customization, etc.
Rings’ wishlist on Hyper-personalization: Optimizing for customers' first touch point with brand
Personalizations' impact on business, Founders' DNA at Ring & WebEngage to scale businesses sustainably
Daily & Monthly Tracked KPIs, Ownership & Collaboration between teams
Karan shares Product Ambitions for Ring & steps to achieve it
What keeps energies high for everyone at Ring
