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Episode 1

We uncover the maturity of the retention ecosystem in India, challenges to MarTech adoption, personalization at scale and talk about a methodical approach to measure ROI in MarTech.

39 mins | 03 February, 2023

About the episode

The State of Retention Marketing delves into the exciting world of Martech and marketing automation. In the pilot episode, Ankur chats with Avlesh Singh, CEO of WebEngage, to discuss the current state of retention marketing in India and the future of Martech. Avlesh Singh is a visionary in the Martech space and has a wealth of experience and knowledge to share.

The episode starts off with an overview of the maturity of the retention ecosystem in India. Avlesh explains how India is on the cusp of a Martech revolution and how the industry is poised to grow significantly in the near future. Brands and businesses that adopt Martech early on will have a huge advantage over their competitors.

Brands can be overwhelmed when starting with Martech. Avlesh offers practical tips and advice on how to get started with marketing automation, from the marketing automation roadmap to follow, to how to tackle possible bottlenecks that may arise during the implementation process. He also shares interesting use cases from across the industry to illustrate how Martech can be leveraged effectively.

One of the key challenges that businesses face when implementing marketing automation is how to deploy it at scale. Avlesh shares his thoughts on this issue and provides some insights into how businesses can overcome it. He also talks about the importance of having a great organization design in place to run retention marketing efficiently.

To help businesses accelerate their learning curve in Martech, Avlesh provides a to-do list that can help them get up to speed quickly. He explains why acquisition-only led companies will soon become obsolete and how businesses can survive and thrive in the Martech space.

One of the most intriguing topics discussed in the episode is how to measure ROI in Martech. Avlesh provides some insights into how businesses can track their marketing automation investments and measure the results effectively. He also shares his thoughts on why the gaming industry is operating more profitably than others and how businesses can learn from their success.

Avlesh & Ankur discuss the close knitted relationship between marketing automation, retention, and business profitability, highlighting how the three are closely linked and how businesses can leverage them to drive growth and success. The episode concludes with a rundown of the state of retention marketing in India and Avlesh shares his thoughts on the future of Martech and how businesses can future-proof themselves for a cookie-less world.

The State of Retention Marketing podcast is a must-listen for anyone looking to gain insights and practical tips on how to effectively implement marketing automation in their business. Avlesh Singh’s insights and advice are valuable and thought-provoking, making this episode a must-watch for anyone looking to scale personalization in their business.

Navigate through the chapters



Maturity of the Retention Ecosystem in India



Marketing Automation Roadmap from Day-0



Challenges to MarTech Adoption



The Biggest Problem to Deploying Marketing Automation at Scale



A Great Organization Design to Run Retention Marketing Efficiently



To-Do List to Accelerate Learning Curve in MarTech 



Why Acquisition-Only led companies will die soon



What are the Best Players Doing Right to Deliver Personalisation at Scale?



How to Measure ROI in MarTech?



How is the Gaming Industry Operating Profitably than others?



Connecting Dots between Marketing Automation, Retention, Business Profitability



The State of Retention Marketing in India



Future Proofing Businesses for a Cookie-less world

About the speaker

Avlesh Singh

CEO, WebEngage

Avlesh envisions WebEngage to be a game-changer in the MarTech space. A wearer of many hats, on a typical day you’ll find him dabbling in sales, marketing and product – charting the company’s growth trajectory, one sprint at a time. He’s the one who keeps our vibrant startup culture alive.

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