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Episode 15

As legacy brands and new economy companies embrace the concept of retention marketing, they often raise questions about the value and ROI of MarTech tools. While seeking immediate results, they must consider the long-term perspective that change champion visionaries adopt.

52 mins | 22 June, 2023

About the episode

In the 15th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, engages in a captivating conversation with Keyur Dhami, VP – Centre of Excellence at WebEngage. Together, they dive deep into the world of retention marketing, tackling the burning questions surrounding the value and ROI of MarTech tools. With a strong emphasis on taking a long-term perspective, Ankur and Keyur highlight the compounding nature of success in retention efforts, stressing the significance of continuous learning, understanding customer behavior, and leveraging the right tools to drive sustainable growth in this ever-evolving landscape.

Navigate through the chapters



The Evolution of the Retention Marketing Ecosystem From Keyur’s Lens



Unveiling ROI and Value: Confronting FOMO and Investor Pressures



How Can You Accurately Measure ROI on Your Retention Tool?



Unlocking Retention Success: Collaborative Responsibility for ROI



How Are New-Age Founders Adapting Martech Tools?



Unraveling the Metrics Paradox: Demanding Customers and Key Questions



Strategic Decision-making for Long-Term Success: Enterprises, Features, and Growth



Synergy Unleashed: Techno-Functional Expertise, Integration, and Marketing Mastery



Retention Revolution: Matrix Mastery and Value Amplification



New Economy Mavericks Reshaping Old Economy Organizations



Digital Dynamo: Unleashing Change Champions, Teams, and Overcoming Resistance



Retention Reinvented: Custom Collaborations and the Power of Choice



Collaborative Retention Strategies for Maximum Success



Navigating Client Expectations for Incremental Growth



Resources Allocation and Collaboration in Retention Marketing



Empowering & Educating Retention Rockstars for Tomorrow



Education & Awareness: The Only Way to Accelerate Growth

About the speaker

Keyur Dhami

VP - Centre of Excellence

Keyur Dhami is a seasoned professional with over 11 years of experience in Information Technology. As the VP of Centre of Excellence at WebEngage for the past 8 years, he brings extensive expertise in business analysis, consulting, and bridging the gap between business and technology teams. With a strong track record in Telecom, Pharmaceuticals, and Security domains, Keyur excels in requirement gathering, high-level solution provision, and pre-sales activities. His sharp insights and strategic approach have been instrumental in driving successful outcomes for clients.

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