The Battle for Attention: Inside Zee Media's Retention Blueprint
- 29 Jun 2023 | 46 mins Podcast
Full video Podcast
In the 16th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, engages in a captivating conversation with Akshansh Yadav, Head of Products & Engineering, IDPL & DMCL (Zee Media). In the fiercely competitive media industry, where the race to capture consumers’ attention is relentless, the quest to deliver surprising and engaging content becomes paramount. However, amidst the clamor, there lies a more significant question: How are media brands harnessing the power of AI and original content to craft effective retention strategies and remain relevant in the ever-crowded landscape? Join us on this insightful episode as we delve into the intricacies of this topic, uncovering valuable insights and exploring the dynamic world of media retention. Don’t miss out on this thought-provoking discussion!
About the Guest
Meet Akshansh Yadav, the visionary Head of Products & Engineering at IDPL & DMCL (Zee Media). With degrees in digital and conventional marketing from prestigious institutions like Harvard Business School and MICA, Akshansh brings a wealth of knowledge and proven expertise in building businesses and creating value. He has a remarkable track record of delivering exponential growth for digital products and tapping into evolving digital marketing trends. Akshansh has been a sought-after speaker at various digital forums and has received prestigious digital marketing awards from YouTube, Google, and Adobe. With his strategic leadership, Akshansh is driving innovation and shaping the future of Zee Media, solidifying its position as a leader in the industry.