Insuring the Path for Persistency, Persona Mapping, and Distributors
14 Dec 2023 | 1 hr Podcast
Full video Podcast
Welcome to the 36th episode of The State of Retention Marketing podcast, hosted by Ankur Gattani, CGO at WebEngage. We’re super excited about this one because we’ve got Abhishek Gupta, CMO at Edelweiss Tokio Life Insurance, and guess what? They’re one of our awesome clients!
Abhishek spills the beans on the Indian insurance scene, talking about the big players and how the market share shakes out among the 27 insurance providers. Ankur also gets into the nitty-gritty with Abhishek, chatting about persistency ratio metrics in chapters 4 and 5 – a must-hear if you’re in the insurance game.
India’s a melting pot, right? Abhishek talks about the challenge of understanding and talking to different folks in different states. Edelweiss Tokio went all-in with a one-year study, digging into what makes Indians tick for a more personalized insurance approach. You won’t want to miss this part!
But that’s not all – Abhishek also shines a light on the unsung heroes of insurance: advisors and distributors. Get ready for some real talk on the lifetime value (LTV) of advisors with insurance companies and a bunch more.
So, grab your headphones and dive into this episode. It’s a rollercoaster ride through the insurance world with loads of insights and stories to keep you hooked.