In episode 48 of The State of Retention Marketing podcast, Ankur Gattani stitches two old conversations with Keyur Dhami and Apoorv Sood from WebEngage to dive deep into the world of retention strategies, MarTech evolution, and ROI attribution.
Ankur sets the stage, reminding us that sometimes we need to go back to basics, especially in a whirlwind of discussions about user engagement, product tweaks, and data crunching. Then, Apoorv kicks things off, taking us on a journey through the twists and turns of retention strategies over the past 7-8 years. It’s like time-traveling through the evolution of how companies keep us coming back for more.
Keyur chimes in with stories of how both old-school and new-age businesses are diving headfirst into MarTech tools to supercharge their retention efforts.
They dive into the waters of ROI attribution, unraveling the mystery behind measuring the return on investment in all these fancy tools. Spoiler alert: it’s trickier than it seems.
As they chat, they also dish out nuggets of wisdom about how important it is for everyone in the company, from the CEO to the CTO, to take ownership of retention. It’s like they’re handing out keys to the kingdom of customer satisfaction.
And let’s not forget about the unsung heroes of digital transformation – the talent supply. Keyur shares tales of their struggles and triumphs in the ever-changing landscape of digital marketing.
