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About us

Grab your headphones and fasten your seatbelts because you’re about to take a thrilling ride down the rabbit hole of user engagement and retention with The State of Retention Marketing podcast.

We all know Google and Facebook are the heavyweights in customer acquisition, but here’s the catch – not everyone’s caught up on the retention game. That’s where Ankur Gattani, the CGO of WebEngage and your host, steps in. And he’s on a mission to demystify and bridge the gap for you.

Most popular episodes

Don’t know where to begin? Start here with the popular episodes!


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Headphones on, seatbelt secured – the rabbit hole of
The State of Retention Marketing podcast starts now.

Episode 22

Manasi Karmarkar

Head of Digital Marketing at TCNS Group

Episode 21

Rishubh Satiya

CEO & Co-Founder at Plix

Episode 20

Jatan Bawa

Founder at Perfora

Episode 19

Shubham Srivastava

Chief Product & Technology Officer at Eureka Forbes

Episode 18

Nikhil Khaitan

Ex-AVP - Growth at OYO

Episode 17

Vadiraj Aralappanavar

VP - Product Management, Acko

Episode 16

Akshansh Yadav

Head of Products & Engineering, IDPL & DMCL (Zee Media)

Episode 15

Keyur Dhami

VP - Centre of Excellence

Episode 14

Vipul Allawadhi

Co-Founder, Kutumb

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