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Episode 26

Dive into the nuances of AI-driven strategies and the distinctive approach that sets ixigo apart in this captivating exploration of travel industry retention marketing.

1 hr 5 mins | September 28, 2023

About the episode

In the 26 episode of “The State of Retention Marketing” podcast, Ankur Gattani, VP – Growth & Marketing, WebEngage, welcomes a special guest – Manan Bajoria, Group VP – Growth Marketing at ixigo. This episode delves into the travel industry’s intriguing aspects, data utilization for funnels, and the role of AI.

The travel app industry possesses a wealth of data. As travel frequency increases, the potential for personalizing messages and driving upselling grows. But what distinguishes ixigo from the rest? How does ixigo not only facilitate bookings but also empower customers to tailor their travel plans? Manan provides insights into ixigo’s distinctive approach.

Discover how AI fuels their initiatives and the challenges and opportunities they encounter in this ever-evolving landscape. This episode promises to be an enlightening exploration of retention marketing in the travel sector.

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About the speaker

Manan Bajoria

Group VP - Growth Marketing at ixigo

Meet Manan Bajoria, a 13+ year expert in Sales & Marketing. He’s navigated the world of Digital Marketing, User Acquisition, and Marketing Strategy with finesse. Manan’s journey from Airtel to Freecharge to Lenskart, has shaped his expertise in Revenue Growth, GMV Management, and all things related to Growth Hacking. With a knack for strategic alliances and a talent for team management, he’s your go-to guy for all things marketing. He is currently leading growth at ixigo, which was equal parts challenging and exciting during COVID and post the pandemic.

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