Supercharge Your Startup’s Growth

The only program you would need to accelerate your startup’s growth and unlock the power of your existing user base.

50 startups stand the chance to be a part of our second cohort. Will your startup make the cut?

Applications close on 10th November, 2021

Meet Some of the Startups from the Previous Cohort

High-growth Consumer Startups Trust WebEngage

What Cohort One participants have to say about the WebEngage Startup Program


“The WebEngage Startup Program helps us engage with users effectively, provide delightful experiences & build long-term relationships with them.”

Kush Taneja, Co-founder at Fampay

Read the detailed story here ➞


“By enrolling in the WebEngage Startup Program, we’ve adopted a growth marketing approach that shall help us scale our business faster and bring down acquisition costs over time.”

Ankit Agarwal, Founder at Phool

Read the detailed story here ➞

Why Should You Apply?

What’s the eligibility criteria?

If you are a B2C startup in E-commerce, D2C, Edtech, or Fintech, and fulfil the following criteria…

How WebEngage Can Boost Your Startup's Growth?

Success Stories

Learn how WSP has helped some of the early stage start-ups in supercharging their retention and customer engagement.

A Big ‘Thank You’ to our customers for always motivating us to break new grounds!

Apply now to secure a seat at the WebEngage Startup Program

Frequently Asked Questions

How is the program/offer different from other startup credits and perks?

WebEngage Startup program offers free credits for 6 months. A WebEngage specialist also helps reduce the learning curve while you are implementing and adopting the platform. WebEngage team is aligned to help your startup grow.

What is the duration of the program?

It is a 6-month long program.

What is needed from our side / I don’t have a marketing specialist?

That’s exactly what we have kept in mind while designing this program. You will need a developer to implement WebEngage. After you go live you would need someone from your team to own up this project, spending at least 4-5 hours per week.

Why is the program limited to these industries?

These are the industries that WebEngage has deep expertise in. We also have existing best practices from these industries that we can share with the selected participants.

When is the best time to apply?

Ideally, we have seen a sweet spot around 10K Monthly active users or 5K registrations as a threshold.

What is the evaluation process?

Based on the information shared by you, the WebEngage team will evaluate the fitment for the program and take the final call. In some cases, we might ask for additional information from you for making a better decision.

How long will the evaluation process take?

Expect the evaluation process to take anywhere from 1-2 weeks.

What are the evaluation criteria?

We evaluate on the basis of alignment of the traction, growth potential, and fitment of use cases.

Why is WebEngage doing this?

This is one of our community initiatives to help early startups in the ecosystem.

Does WebEngage charge anything?

There is no hidden fee or freemium plan where you need to upgrade. WebEngage doesn’t charge anything for the first 6 months. After 6 months, you can move to paid WebEngage subscription plans which start from USD 1000/month. 

What happens after 6 months?

After 6 months, you successfully complete the WebEngage startup program. You will have an option to move to a WebEngage subscription plan which starts from USD 1000/month. 

I had applied earlier. Can I re-apply?

Yes, you may reapply after 3 months. In some cases, our team may ask you to reapply after few months, if we feel you are a bit early for the program.

We might not be meeting certain criteria listed here. Can we still apply?

You may submit your application and write your comments. We shall try and see if we can consider as an exception.

How is it different from free trial or proof of concept?

This is not a Free trial or Proof of concept as our team backs you up with best practices, etc. to help you grow faster. This is made available only to the eligible startups who can benefit from the program.