About Airblack

Airblack is an online learning platform for micro-entrepreneurs and creators. The platform focuses on upskilling its customers to help them start their businesses and is currently focused on beauty and food microentrepreneurs.

Airblack follows a DIT (do-it-together) courses model, where the customers get to practice with curated beauty experts and learn from them. It also provides live workshops, online portfolio space to its customers, personalized assignments followed by feedback, and much more.

Since its inception in 2019, Airblack has enabled its customers to become micro-entrepreneurs, salon owners, and freelancers. Within a year, 25,000+ learners from 500+ cities have attended various courses at a much faster pace and at a fraction of the traditional education costs.

Adopting the right retention platform that meets Airblack’s expectations

Airblack’s mission is to enable more micro-entrepreneurs in India. The platform focuses on helping entrepreneurs get into the creator-first economy and convert their passion into a livelihood. To achieve this, it becomes crucial to engage and retain its customers using behavioral data and journeys. That’s when Airblack started looking for a retention platform that could meet its expectations and applied to the WebEngage Startup Program.

Objectives

• To leverage users’ behavioral data to build meaningful communications.
• To drive conversions from free trials.

Solution: Leveraging user data to build personalized communication

Airblack wanted to build a unified profile of its customers to send the right communications at the right time. The WebEngage advisors enabled the team at Airblack to consolidate the user data on the WebEngage dashboard.

By using WebEngage’s Customer Data Platform (CDP), Airblack gets a unified view of its customers based on various touchpoints and events like attending free trials, booking free trials, landing on the home page, viewing a video, and so on.

The user data and events are then used to trigger campaigns across different stages of the users’ journey.

Sending contextual campaigns to boost subscriptions

Airblack provides its customers with professional beauty and hairstyling courses. To convert trial users to subscribers, Airblack crafted the right communication flow with the help of WebEngage advisors as follows.

• Users can opt to attend trial courses and get certificates for attending. Using emails and WhatsApp, Airblack ensures maximum attendance for these trial courses.
• Upon completing the free trials, users are nurtured and educated about the courses and encouraged to sign-up for the paid memberships.

The Outcome