Gamification That Delivers: Testbook Turns In-App Engagement into a 6X Conversion Growth Channel
The Challenge: Static In-Apps with Limited Impact Before mid-2025, Testbook relied on static in-app banners for communication. These banners were informative but lacked interactivity, leading to low click-through rates (CTRs), minimal repeat engagement, and low conversion contribution. The Turning Point: Discovering Gamification Inside WebEngage Testbook leveraged WebEngage’s flexibility to build custom, gamified in-app experiences with […]
Testbook Unlocks ₹40L+ in Revenue by Leveraging In-App Surveys for Personalized User Engagement and Product Insights
About Testbook Testbook is a leading online preparation platform for government job aspirants in India, offering test series, live coaching, and exam-specific study plans for over 100+ government exams across categories like SSC, Railways, Banking, UPSC, Teaching, and more. Summary Problem: Testbook faced challenges in gathering actionable user insights to refine their product offerings and […]
Edtech Platform Great Learning Unlocks 3X Higher Engagement Through Retention-Led CRM
About Great Learning Great Learning is a global leader in professional learning and higher education, offering hands-on, industry-relevant learning experiences across various business, technology, and interdisciplinary domains. These programs are offered in collaboration with top-tier academic institutions like MIT, Johns Hopkins, and IITs. With a community of over 13 million learners spanning more than 170 […]
Edtech Company CollegeDekho’s Personalized Journey Lifts Application Funnel by 29X YoY
About CollegeDekho CollegeDekho is one of India’s leading higher education platforms, helping students navigate college discovery, entrance exams, and applications. With a vast product portfolio and 200M+ annual sessions, CollegeDekho connects student ambition with college admissions at scale. The Problem at a Glance Improve conversion from lead generation to application to enrollment Reduce manual follow-ups […]
How Edvoy Increased Engagement by 25% With Hyper-Personalized, Multi-Stage Journeys on WebEngage
About Edvoy Edvoy is a global edtech platform simplifying the study-abroad journey for students through personalized counseling and AI-powered tools. From choosing the right course to securing admission and preparing for departure, Edvoy helps students at every step. Summary Edvoy faced drop-offs across the student lifecycle—from form fills to pre-departure. Manual outreach couldn’t scale, and […]
GrowthSchool Boosts Webinar Attendance by 25% with the WebEngage Startup Program
About GrowthSchool GrowthSchool is an online educational platform offering courses and workshops on various professional skills. Founded by Vaibhav Sisinty, known for his expertise in growth hacking and digital marketing, the platform aims to equip professionals and entrepreneurs with actionable skills to grow their careers and businesses. They are a community-driven live learning platform bridging […]
Edtech Company Testbook Drives Up In-App Campaigns’ Revenue By 9x With New WebEngage Gamification Feature
About Testbook Testbook is a leading Indian EdTech company that helps students practice, analyze exam patterns, and improve their knowledge on one platform. They provide online live tutoring, mock tests, educational resources, preparation timelines for reviewing progress, portfolios for tracking performance, ready solutions, and more. With a registered user base of 5.9+ crore users, 242+ […]
NxtWave Soars to 60% Feedback Response Rate with WebEngage’s On-Site Notifications
About NxtWave NxtWave is one of India’s fastest-growing edtech startups, revolutionizing the 21st-century job market. The startup is transforming youth into highly skilled tech professionals through its CCBP 4.0 programs, regardless of their educational background. Supported by Orios Ventures, Better Capital, and Marquee Angels, NxtWave raised $33 million in 2023 from Greater Pacific Capital. As […]
Online Tutoring Company Clapingo Increases Click-Through Revenue By 59% With WebEngage
About Clapingo Conversations can have a tremendous impact. This is why Clapingo, a live, on-demand, online tutoring company, offers personalized, one-on-one sessions with skilled tutors from diverse backgrounds. They create a judgment-free space where individuals can freely engage in live conversations, improving their communication skills and boosting confidence. Key Features Used: Journey Designer Funnels Cohorts […]
AI-Led Edtech Platform AlmaBetter Increases Lead Generation By 20% With WebEngage
About AlmaBetter AlmaBetter is an AI-led edtech platform that aims to upskill aspirants via fast-paced learning boot camps. While Indian colleges and universities are very slow to react to hurried-up tech-induced job demands, AlmaBetter can train talented folks to make them job-ready within 6-8 months. Through a decentralized learning system and innovations in learning methodologies, […]
