About NxtWave
NxtWave is one of India’s fastest-growing edtech startups, revolutionizing the 21st-century job market. The startup is transforming youth into highly skilled tech professionals through its CCBP 4.0 programs, regardless of their educational background. Supported by Orios Ventures, Better Capital, and Marquee Angels, NxtWave raised $33 million in 2023 from Greater Pacific Capital.
As an official partner for NSDC (under the Ministry of Skill Development & Entrepreneurship, Govt. of India) and recognized by NASSCOM, NxtWave has earned a reputation for excellence. Some of its prestigious recognitions include:
- Technology Pioneer 2024 by the World Economic Forum, one of only 100 startups chosen globally
- ‘Startup Spotlight Award of the Year’ by T-Hub in 2023
- ‘Best Tech Skilling EdTech Startup of the Year 2022’ by Times Business Awards
NxtWave Founders Anupam Pedarla and Sashank Gujjula were honoured in the 2024 Forbes India 30 Under 30 for their contributions to tech education.
NxtWave breaks learning barriers by offering vernacular content for better comprehension and retention. With subscribers from 647+ districts and learners hired by over 1500 companies, including Google and Amazon, NxtWave bridges the academia-industry gap.
Key Features Used:
- Journeys
- Live Segments
- SMS
- On-site Notifications
- Google & Facebook Channels
NxtWave’s Objectives
NxtWave sought a marketing automation platform to automate tasks, and deliver timely, relevant, personalized content. Their focus areas encompass:
- Personalization
- Omnichannel marketing
- Reducing manual effort
- Automation at scale
NxtWave’s Challenges In Driving The Objective
The two major challenges the edtech team encountered while refining its marketing automation and retention efforts were:
- Engaging the students
- Reduce the churn rates
Why Did NxtWave Pick WebEngage?
WebEngage stood out for its comprehensive features, user-friendly interface, and ability to scale with customers’ evolving needs.
The platform’s emphasis on customer journeys aligned perfectly with the edtech team’s goals.
Results?
The Way Forward
NxtWave, some of the most efficient users of the WebEngage dashboard, has several forward-looking focuses for this year and the following year.
On a product level:
Moving forward, the NxtWave team’s primary focus on the product level is to deliver an unparalleled user experience. This encompasses optimizing user onboarding and fostering continuous engagement, reducing churn rates by ensuring higher retention rates, and implementing effective lead-generation strategies.
On a company level:
Their forward trajectory revolves around elevating student learning experiences, amplifying conversion rates, and achieving these goals through increased student engagement, enhanced information dissemination, and improved student participation.
We wish the entire NxtWave team all the best. We look forward to their future endeavors and hope to be a part of their journey every step of the way.
