TimesPro strives to embody the values of Education 4.0: Learner-centric, industry-relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow.
Established in 2013, TimesPro is the award-winning higher-edtech initiative of the Times Of India Group, catering to the learning needs of Indians with aspirations of career growth. TimesPro offers a variety of created and curated learning programs across a range of categories, industries, and age groups. They include employment-oriented early career courses across BFSI, e-commerce, and technology sectors; executive education for working professionals in collaboration with premier national and global educational institutions; and Enterprise Solutions for learning and development interventions at the organizational level.
About the Times Group
With rich legacy of knowledge and learning spanning over 184 years & one of India’s most recognized brands, The Times Of India Group, is a leading conglomerate with a strong leadership presence across all sectors and verticals that are powering India’s transformation into a knowledge economy. Today, The Times Of India Group is trusted by millions of Indians. It prides itself on leveraging its intellectual capital base and unmatched credibility to acquire, create, disseminate, and apply knowledge to facilitate economic and social development globally.
Key Features Used:
- Best channel
- Split Block
- Offsite Surveys
- Custom Web Push opt-ins
- ‘Call an API’ block for verifying details within the catalog
TimesPro and WebEngage – A Collaborative Effort
Times Pro aimed to boost user engagement by collecting valuable feedback from its audience, helping them understand their needs and preferences better. Moreover, the team wanted to utilize the insights gathered through the feedback to make data-driven decisions that would enhance their educational offerings and services.
Furthermore, TimesPro’s objective was to minimize lead drop-offs and enhance lead nurturing efforts, ultimately streamlining their conversion funnel.
To know more about how how the Edtech brand solved for its challenges and achieved its objectives, download our Impact Story™ now.
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