Leading Online Tutoring Platform TutorBin Sees A 25% Increase in User Retention Rate with WebEngage

Partnering with WebEngage has been instrumental in driving our customer engagement to new heights. Their comprehensive suite of solutions has empowered us to deliver personalized and targeted messaging across multiple channels, especially on the web. We are truly grateful for WebEngage’s innovative technology and its commitment to our success.

Anup Kumar Singh

Co-founder, TutorBin

Partnering with WebEngage has been instrumental in driving our customer engagement to new heights. Their comprehensive suite of solutions has empowered us to deliver personalized and targeted messaging across multiple channels, especially on the web. We are truly grateful for WebEngage’s innovative technology and its commitment to our success.

Anup Kumar Singh

Co-founder, TutorBin

13.7%

Overall Increase In Unique Conversions In Dec '22

187.82%

Overall Increase of Conversion Event with Web Personalization

25%

Increase in Retention Rate

About TutorBin

TutorBin is a leading online tutoring platform that has created a robust ecosystem for students and tutors alike. The company operates with the mission to provide accessible and high-quality education to students worldwide. Through its innovative platform, TutorBin connects students with expert tutors, creating a collaborative and personalized learning environment.

One of the key USPs of TutorBin is its diverse and highly qualified tutor community. The company carefully selects tutors who possess in-depth knowledge and expertise in their respective subjects. These tutors undergo a rigorous screening process to ensure their competence and ability to effectively communicate complex concepts to students. TutorBin’s tutors are committed to delivering personalized attention and tailored learning experiences to meet the unique needs of each student.

Moreover, TutorBin distinguishes itself by offering flexible scheduling options. Recognizing that students have different schedules and time constraints, TutorBin allows for customized session timings, ensuring convenience and accessibility for learners worldwide. This flexibility enables students to fit tutoring sessions into their busy lives without compromising the quality of education they receive.

Another USP of TutorBin is its commitment to providing affordable tutoring services. The company believes that education should be accessible to all, regardless of financial constraints. TutorBin offers competitive pricing plans and flexible payment options, making high-quality tutoring more affordable and inclusive.

USPs:

  1. Expert Tutor Community: TutorBin stands out with its diverse and highly qualified tutor community. The platform carefully selects tutors with in-depth subject knowledge and effective communication skills, ensuring students receive personalized attention and tailored learning experiences.
  2. Interactive Learning Ecosystem: TutorBin’s user-friendly interface and collaborative tools create an interactive learning environment. Students can engage in real-time discussions, access study materials, and schedule one-on-one tutoring sessions, fostering active participation and effective knowledge exchange.
  3. Flexibility and Affordability: TutorBin offers flexible scheduling options to accommodate students’ diverse schedules. This flexibility allows learners to fit tutoring sessions into their busy lives without compromising on the quality of education. Additionally, TutorBin provides affordable pricing plans and flexible payment options, making high-quality tutoring accessible to a wide range of students.

Key Features Used:

    • Journey designer: Split block

Split block helps you experiment with your automation, identify different paths for a user in the workflow, and find out the best-performing branch. Each Split block divides users into branches. On the WebEngage dashboard, you can segment users into a maximum of 5 and a minimum of 2 branches.

    • Website personalization – In-line

An in-line campaign (web personalization) enables you to create personalized experiences for your website for each user based on different custom events and user attributes.

  • TutorBin also used:
    1. Nunjucks
    2. Segmentation: For displaying category-specific banners for subjects per user

TutorBin & WebEngage – A Collaborative Effort

TutorBin and WebEngage have formed a collaborative partnership that extends beyond traditional vendor-client relationships. As part of this partnership, TutorBin has been provided with complimentary Customer Success Manager (CSM) services by WebEngage.

This collaborative effort ensures that TutorBin receives dedicated support and guidance, enabling them to maximize the value of WebEngage’s solutions and drive their marketing success.

Company’s Objectives & Challenges:

  1. Enhance student engagement
  2. Improve user retention rates
  3. And ultimately elevate the holistic educational experience.

Challenges:

Before adopting WebEngage, TutorBin grappled with fragmented communication and limited insights into student interactions.
The team lacked personalized engagement strategies, hindering student involvement and retention. The objectives of their acquiring WebEngage’s services were to streamline communication, personalize engagement, and utilize behavior analytics for targeted interactions.

Results?

To know more about how how the Edtech brand solved for it’s challenges and achieved its objectives, download our Impact Story™ now.
Take a demo with WebEngage today.

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