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Startup Campus Sees A 28% Increase in Average Open Rates with WebEngage’s Journey Designer
Startup Campus white logo
  • Industry:
    EdTech
  • Location:
    Indonesia

Quick Facts

  • up symbol

    Growth In Unique Clicks Achieved

  • up symbol

    Increase In Average Open Rates

With WebEngage’s support, we could implement personalized campaigns, monitor user engagement, and analyze the effectiveness of our marketing efforts in real time. Utilizing WebEngage’s Journey Designer feature, allows us to send more personalized and relevant emails aligned with our audience’s preferences.

Maryati Baharuddin
Founder & CEO, Startup Campus

About Startup Campus

Startup Campus is an education-based startup company located in Jakarta, Indonesia. It offers intensive training programs designed to develop in-demand skills customized to individual needs. These programs include intensive mentorships and real projects alongside a robust network of experts comprising practitioners and academics to provide a deep understanding of industry trends and best practices.

From Artificial Intelligence and Data Science to UI/UX Design, learners can enroll in various courses and programs ranging from Public Bootcamps, Corporate Training, Prakerja (a government training program), Turbootcamps, and more.

Startup Campus was founded in 2021 with a vision to serve as an incubator for startup companies in the education sector based in Indonesia. The programs have received support from various partners, including the Ministry of Education and Culture (Kemendikbudristek), Endeavour Indonesia, 500 Startups, and others. 


In a short span of just 2 years, Startup Campus has achieved remarkable growth, with the number of participants increasing by sevenfold. More than 6,000 participants have successfully completed various training programs offered by the organization.

The team’s objectives:

  1. Sending personalized communications to students and learners enrolling in various educational courses.
  2. Engaging users with an omnichannel approach.

The team’s challenges

  1. Automating user communications
  2. Poor campaign delivery
  3. Gaining real-time insights to boost user engagement and retention.

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Solution

Joining hands with the WebEngage Startup Program

Since its inception in 2021, Startup Campus recognized the paramount importance of user engagement and retention for a startup’s success. The brand wanted to achieve long-term sustainability with retention-led growth to ensure that customers keep using their services, become loyal advocates, and contribute to their enduring success.

That’s when the edtech team enrolled for the WebEngage Startup Program: Southeast Asia cohort.

The Results?

Results for Startup campus

To know more about how Startup Campus managed to achieve its objectives, download the detailed Impact Story 🔽.
To begin your journey with the WebEngage Startup Program, apply now.

Maryati Baharuddin

Maryati Baharuddin Founder & CEO, Startup Campus

With WebEngage’s support, we could implement personalized campaigns, monitor user engagement, and analyze the effectiveness of our marketing efforts in real time. Utilizing WebEngage’s Journey Designer feature, allows us to send more personalized and relevant emails aligned with our audience’s preferences.

To learn how Startup Campus increased its average open rates, unique clicks, and more, download our Impact Story™ now.
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