ApnaKlub is an agent-led B2B wholesale platform that aims to disrupt India’s traditional FMCG (Fast-moving consumer goods) distribution. Founded in 2020 by Shruti and Manish, ApnaKlub is backed up by prominent investors like Tiger Global, Sequoia Capital, and Blume Ventures.
ApnaKlub connects retailers like Kirana and general stores in India’s Tier II and Tier III cities with wide assortments of consumer goods and brands through its agents or partners. With a zero money investment model, it has empowered wholesalers and retailers from semi-rural and rural settings in India to earn a better livelihood with the hyperlocal distribution business.
As an App-focussed B2B wholesale platform, it was paramount for ApnaKlub to provide its users with an easy-to-use platform and personalized communications. ApnaKlub wanted to build user communications that go beyond the app interface and nurture strong brand connections to retain its users and minimize churn. To achieve this, ApnaKlub enrolled in the WebEngage Startup Program.
The WebEngage advisors understood from team ApnaKlub, the need to create a comprehensive user engagement and retention plan. After understanding the journey and drop-off points of ApnaKlub’s product, the WebEngage advisors aided ApnaKlub in creating the user journeys on the platform.
To retain its users and provide them with a personalized user experience, ApnaKlub sends them the communication based on their specific events and touchpoints across the user’s journey on the app.
Tracking Key Metrics Using WebEngage’s Powerful Analytics Engine
ApnaKlub extensively used WebEngage’s analytics to design its retention strategies using insights from the dashboard.
Once the journeys went live, ApnaKlub tracked vital metrics such as open rates, conversion rates, Month-on-Month retention rates, KYC conversions, Revenue generated, etc.
With WebEngage, ApnaKlub has been able to create an omnichannel communication strategy that engages its users at the right stage of their journey through the right channel.
ApnaKlub could achieve the following outcomes: