About Pasar Segar
Pasar Segar is a C2C/B2C marketplace portal that focuses on simplifying the online shopping experience for customers, eliminating the need to visit physical markets. Simultaneously, it provides a convenient platform for online traders selling fresh goods and other food ingredients. The company has expanded its presence across various regions in Indonesia, ensuring delivery within a radius of no more than 40 km through services like GO-SEND Instant and Lalamove Instant.
Pasar Segar facilitates customer payments through multiple channels, including Bank Transfer, PayLater (Indodana), and E-wallet options such as GoPay, Shopeepay, and OVO. Notably, GoPay payments via mobile and app seamlessly link to the Gojek application. Additionally, Pasar Segar welcomes individuals interested in B2C partnership opportunities, providing avenues for managing a designated market.
Those interested in C2C engagement can directly register on the platform’s registration page to become a trader.
Pasar Segar’s Objectives
- Their company-level objectives were as follows:
- Increasing the number of campaigns to boost user acquisition & engagement.
- Increasing repeat purchases
- Sending cart reminders to boost checkout completion rates
- Increasing conversions for partners registered on Pasar Segar’s portal via personalized product recommendations.
- Engaging online shoppers with an omnichannel approach.
Company’s challenges in driving the objective:
- Lack of or limited funds amidst tech winter.
- Reducing user acquisition cost Lack of paid traffic campaigns.
- Limited manpower and lack of automation while implementing user engagement strategies.
- Increasing the product viewed to checkout completion rate.
- Higher cart abandonment rates.
- Engaging shoppers with product discounts and offers using location-based marketing.