About Pernia’s Pop-Up Shop
Pernia’s Pop-Up Shop, India’s largest luxury fashion e-commerce platform owned by Purple Style Labs (PSL), is home to the finest selects in luxury fashion & lifestyle. Bringing together India’s most-coveted labels, the multi-designer destination is the most sought-after space for bridal and occasion wear, offering an exquisite curation of designer womenswear, menswear, jewelry, home decor, kidswear, and more.
The brand’s impact extends beyond being an online marketplace; it plays a pivotal role in promoting and supporting Indian designers as well as the Indian fashion industry.
Pernia’s and WebEngage – A collaborative effort
- Data Cohesion and CDP integration: The objective extends to bringing data together cohesively, facilitating a unified view that transcends fragmented sources and provides a holistic perspective on customer behavior and preferences.
- User Behavior Tracking: Pernia’s Pop-Up Shop aspired to meticulously track user behavior, going beyond transactional insights to grasp the nuanced choices and evolving preferences of its diverse customer base.
Company’s challenges in driving the objective
- Increased Data Silos: Operating across multiple platforms introduced complexities to the e-commerce platform, resulting in the creation of data silos.
- Lack of Personalized Communications: Achieving personalized communications posed another challenge, given the diverse and unique tastes within the realm of fashion. The brand strived to tailor messages effectively to resonate with individual preferences.
In addressing these challenges, Pernia’s Pop-Up Shop recognized the need for strategic collaboration. Turning to WebEngage, the partnership sought innovative solutions to navigate the complexities of data integration, break down silos, and enhance the personalization of communications.
Why Did Pernia’s Pop-Up Shop Pick WebEngage?
Before onboarding WebEngage, the e-commerce brand used different platforms for different channels – this was not only more manual work but also slowed the team down holistically by having their data on multiple platforms.
That is where WebEngage stepped in.
By using only 1 platform to collate and gather all their user data, Pernia’s Pop-Up Shop was able to automate most of their manual labor and enable a smoother user experience journey.