Innovist, a personal care brand, increased their repeat purchases by 28%

The WebEngage Startup Program has given us the right direction to think about retention-led growth early in our journey. Using the WebEngage Retention Operating System, we've grown our repeat purchases by 28% and continue to grow it even further. The WebEngage advisory team is intelligent and supportive.

Author Photo

Rohit Chawla
Founder & CEO at Innovist

  • Industry:

    Direct-to-Consumer

  • Location:

    India

    Quick Facts

  • up symbol

    Increase in Repeat Purchases

  • plus symbol

    Boost in Average Order Value (AOV)

  • moneybag symbol

    Uplift in Total Transactions

About Innovist

Innovist is a personal care brand with a focus on hair and skin care. The brand offers personalised products ranging from hair conditioners, and shampoos to oils, and much more.

Innovist started to revolutionize the personal care industry through its personalized approach to hair care products. Users can place an order on Innovist’s website after completing a quiz asking questions about their hair profile.

The brand follows the ‘Just-in-time’ business model. This means there is no product inventory. Each product is produced immediately after an order is placed based on the data collected from the quiz completed by users on Innovist’s website.

 

The Objective of Innovist

The Brand’s objective is to help people cure their hair problems by offering them personalized products. To achieve their goals, Innovist had to explore growth avenues and scale quickly.

That’s when the brand discovered the WebEngage Startup Program and decided to enroll themselves.

Why did Innovist join the WebEngage Startup Program?

  • WebEngage’s experience of driving growth for companies of all sizes: early-stage startups, mid-market brands, and enterprises.
  • Easy and faster execution of personalized user engagement campaigns at scale.

Rohan Chowdhury

Performance Marketing, Innovist

Our repeat purchases have progressively increased. Earlier, we were using different communication channels, but now with WebEngage's omnichannel communication, we have a single platform that spans the entire spectrum. We are now able to get access to important insights which otherwise are not available. And especially, we got expert consultation from the WebEngage team on running effective campaigns that helped us increase our retention rates, and in turn, our revenue.

Getting started with the WebEngage Dashboard

Innovist
The Onboarding team at WebEngage collaborated with the team at Innovist to understand their user lifecycle. Based on this understanding, both the teams worked towards bringing all the customer data on one platform, i.e. the WebEngage dashboard, for a unified view of each user.

The next step was to configure the required user events, attributes, SDK integrations, and so on. Faster integration helped the brand to get started with the WebEngage platform in just a couple of weeks and implement several engagement campaigns.

Exploring engagement strategies via WebEngage Advisors

Innovist
After getting hands-on with the WebEngage platform, the advisory team at WebEngage provided regular mentorship to the team at Innovist. This helped in adopting new and effective strategies for user engagement and retention. The WebEngage advisors created a constant feedback loop, which substantially reduced the iteration and course correction cycle.

  • Created: 18th Nov , 2021
  • Last Updated: 20th Jun , 2022

Rohit Chawla

Rohit Chawla Founder & CEO at Innovist

The WebEngage Startup Program has given us the right direction to think about retention-led growth early in our journey. Using the WebEngage Retention Operating System, we’ve grown our repeat purchases by 28% and continue to grow it even further. The WebEngage advisory team is intelligent and supportive.


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