Godrej Venture’s India Circus by Krsnaa Mehta Boosts Its Click-Through Revenue By 23% With WebEngage’s Web Personalization
indian circus - white logo
  • Industry:
    Direct-to-Consumer
  • Location:
    India

Quick Facts

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    Increase in Unique Conversions Compared to a Control Group

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    Increase in Click-Through Rate (CTR)

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    Increase in Click-Through Revenue

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    Reduction In Checkout/Payment Abandonment Rates

WebEngage has been an indispensable partner in our journey at India Circus. Their innovative solutions have empowered us to connect with our customers on a deeper level, driving increased engagement and conversion rates.

Krsnaa Mehta
Senior Vice President & Executive Director, Godrej | CEO & Founder, India Circus

About India Circus by Krsnaa Mehta

Godrej Ventures’ India Circus by Krsnaa Mehta is a renowned lifestyle brand that beautifully fuses contemporary design with India’s rich and vibrant cultural heritage. Established by Krsnaa Mehta, India Circus offers a wide range of home decor, fashion accessories, and more that showcase a unique blend of traditional Indian artistry and modern aesthetics. Their eclectic product portfolio features intricate patterns, vivid colors, and eye-catching designs that capture the essence of India’s diverse culture. India Circus by Krsnaa Mehta is committed to creating captivating and distinctive products that resonate with individuals seeking a touch of India’s rich artistic heritage in their everyday lives.

Quintessentially Unique. Quintessentially Indian. Quintessentially India Circus.

Today, the brand has established itself as a prominent player in the Indian home decor market. Their innovative and culturally rich product offerings have gained a substantial customer base.

As of September 2018, India Circus by Krsnaa Mehta, is a Godrej & Boyce Mfg. Co. Ltd. With this acquisition, Godrej aims to strengthen the position of India Circus as a lifestyle brand that offers home décor, utilities, personal accessories, and fashion products. Collaborating with India Circus by Krsnaa Mehta is a strategic step towards complimenting and strengthening the lifestyle brands of Godrej.

About the Interior Design Market:

The Indian interior design industry is growing at a fast clip. A 2022 report from the International Market Analysis Research and Consulting Group (IMARC Group) states that India’s interior design market reached US$28.6 Billion in 2022. IMARC Group expects the market to reach US$51.4 Billion by 2028, exhibiting a growth rate (CAGR) of 10.3% from 2023-2028. The rising demand for innovative interior designs that optimize space, the emerging real estate industry, and rapid urbanization are among the key factors driving the market growth.

Moreover, a report by TechNavio, a global technology research and advisory company, estimates the Indian online home decor market share to increase by US$3.75 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 10.24%.

Key Features Used:

  1. Web Personalization
  2. Journey Designer
  3. Email marketing
  4. Segmentation
  5. WhatsApp
  6. Analytics Dashboards

Company’s Objectives

  1. Converting users for “recently viewed” cohorts: The D2C brand aims to increase sales by effectively converting users who have shown interest in products recently.
  2. Retaining users as much as possible: The company focuses on maximizing customer retention, ensuring that customers stay engaged and loyal once acquired.
  3. Omnichannel Communication: The D2C brand seeks to provide a seamless and consistent shopping experience across all its channels.

Company’s Challenges

India Circus by Krsnaa Mehta, first and foremost, faced the challenge of their channels working in silos. By using WebEngage’s Customer Data Platform (CDP), the team leveraged the power of omnichannel communication. Moreover, these were the overarching challenges they faced:

  1. Separate platforms for all channels: One of the challenges faced by the team is managing multiple platforms for various marketing channels, which can be time-consuming and complex.
  2. Tracking the latest customer entries: Keeping track of the latest customer entries and their behaviors across platforms can be daunting, making it challenging to deliver personalized experiences.

Why Did India Circus by Krsnaa Mehta Pick WebEngage?

The home decor brand chose WebEngage for several key reasons:

  1. Increasing customer retention: WebEngage’s comprehensive suite of marketing automation tools and analytics capabilities empowers the D2C brand to implement strategies that boost customer retention.
  2. Improve conversion rates & track important metrics: WebEngage enables India Circus by Krsnaa Mehta to efficiently reach new customers, improve conversion rates, reduce churn rates, and combat cart abandonment through targeted and personalized campaigns.
  3. New customers using journeys: With WebEngage’s customer journey mapping and automation features, the team can create engaging and tailored experiences for new customers, enhancing their onboarding process and ultimately driving growth.

Results?

Results for india circus

To know more about how how the D2C brand solved for it’s challenges and achieved its objectives, download our Impact Story now.
Take a demo with WebEngage today.

Krsnaa Mehta

Krsnaa Mehta Senior Vice President & Executive Director, Godrej | CEO & Founder, India Circus

WebEngage has been an indispensable partner in our journey at India Circus. Their innovative solutions have empowered us to connect with our customers on a deeper level, driving increased engagement and conversion rates. Their commitment to customer success is commendable, and their team’s expertise has guided us through challenges and opportunities alike.

There’s a lot to learn form India Circus by Krsnaa Mehta, a venture of Godrej & Boyce Mfg. Co. Ltd. Download our Impact Story now to learn more.
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