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Articles by Dev Iyer

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8th March, 2024
A healthcare provider with impeccable service is fine and dandy, but to reach your patients and care…

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7th March, 2024
With the rapid adoption of new-age technologies such as telemedicine, wearable medical devices, AI-e…

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You just can’t ignore data anymore. It is the only objective force in a subjective marketing world. …

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24th January, 2024
Greetings! If you’ve just discovered WebEngage, there’s much to explore, and if you’ve been with us,…

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I. Introduction What is Loyalty? The traditional concept of customer loyalty in retail revolves arou…

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What is Post Booking Engagement? Post Booking Engagement refers to experience enhancement and retent…
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