Articles by Dev Iyer

3 Mins Read

26th February, 2024
You just can’t ignore data anymore. It is the only objective force in a subjective marketing world. …

5 Mins Read

24th January, 2024
Greetings! If you’ve just discovered WebEngage, there’s much to explore, and if you’ve been with us,…

10 Mins Read

5th January, 2024
I. Introduction What is Loyalty? The traditional concept of customer loyalty in retail revolves arou…

11 Mins Read

18th December, 2023
What is Post Booking Engagement? Post Booking Engagement refers to experience enhancement and retent…

8 Mins Read

13th December, 2023
Travel and hospitality brands spend a fortune on finessing the user experience of their services but…

5 Mins Read

17th November, 2023
Data is being beamed everywhere. Brands just have to know how to grab and make good use of it. Conse…
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