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Create Timer Push Notifications with Layouts

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Greetings! If you’ve just discovered WebEngage, there’s much to explore, and if you’ve been with us, then, like always, we’ve just added another feather to our hat to make it worth your time. Speaking of time, last year, we introduced timer push, a kind of time-bound push notification that provides users with a clear-cut window to perform specific actions using two frameworks – countdowns and progress bars.

A Timer Push notification serves a variety of use cases. You can:

  1. Introduce fear of missing out (FOMO) and get customers to make a purchase.</li
  2. Incentivize users by offering additional perks for a limited period.
  3. Highlight/Promote a product/service to drive sales and engagement.
  4. Set reminders to nudge users to take action.

Setting up a timer push notification was as easy as adding two lines of code to your app. Since user experience is a big part of our DNA, we put our heads together to see if we could allow you to create a Timer Push without any code. Here’s what we came up with.

Introducing Timer Push Layout

When users create a message in a Push Campaign, they can create a timer push notification by choosing from one of the five layouts of push notifications.
Timer Push Layout

Templates For Timer Push Notifications

There are typically three templates for Timer Push notifications.


The timer is displayed on the right side of the notification.
Countdown layout timer push

Countdown With Progress Bar

The timer is displayed on the right side along with the progress bar.
progress bar layout timer push

Big Countdown

The timer assumes a large display at the bottom of the notification.
Big Countdown timer push

Ways To Set A Timer

After you select a template, it’s time to set the timer. Each of the above templates can be tuned to a timer set By Duration or By End-Time.

By Duration

This timer is triggered as per the duration value set by the user. If the timer value is 30 minutes, it counts back from 30 minutes when it’s delivered to the user.
By duration timer push

By End-Time

This timer has an end time in place when it is delivered. If the date is 19th October with an end time of 12 PM and the notification is delivered at 10 AM (2 hours earlier), then the timer counts back from 2 hours and ends at 12 PM.
by end time timer push

Use cases

Here are a few examples of timer push notifications that can come in handy for your brand.

Implement Timer Push for your business

Offering Timer Push as a layout is more intuitive and time-saving (no pun intended). Timer Push works because users can nimbly create notifications that evoke a sense of urgency and a fear of missing out. They’re engaging, urgent, visual, and industry-agnostic. Whether it’s a countdown or a progress bar, these time-bound messages give the extra nudge needed to perform an action without feeling obtrusive or assertive. We can’t wait for you to try this feature out.

We understand that orchestrating this feature could still feel a bit too much if you’re new to this domain, which is why our onboarding and customer success experts are trained to handhold you through the ABCD of the whole process. If you’re eager to see Timer Push notifications in action, book a free demo with us.

If you’re an existing customer and need more assistance, get in touch with your Customer Success Manager or reach out to to get started. We hope you try out this feature and share your feedback. Read our knowledge base for more information.


Senior Content Specialist, 


Dev is a design thinker at heart with a penchant for stories, marketing, and technology. He draws inspiration from obscure places but mostly from black coffee. He has authored and co-authored renowned books like Death By Tools and Push To Pull: An Ultimate Mobile Push Notifications Guide. When Dev isn’t writing, he’s exploring new tech, gaming, binging movies, and responding positively to food.

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