Definition

Retention Rate is defined as the number of users who revisit your app (after installing) at least once, within a given time-frame.

Retention Rate Formula

[calc type=”Retention Rate” text=’If you want to read more about Retention Rate along with other important metrics and understand how to calculate them with examples, checkout our blog on the Best Mobile App metrics.

After calculating the retention rate basis the number of users you retain, in case you’re interested in calculating the retention rate basis the amount of revenue you retain, calculate the dollar retention rate of your business.

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Bonus Read – Every customer retention metric you need to track!