Definition
Dollar retention rate is defined as the percent of revenue from current customers you retained from the prior year, after accounting for upgrades, downgrades, and churn rate.
Dollar Retention Rate Formula
Dollar Retention Rate Calculator
Your Detailed Calculations:
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If you want to read more about Dollar Retention Rate along with other important metrics and understand how to calculate them with examples, checkout our blog on the Best Mobile App metrics.
Not sure about your Churn Rates? Our Churn Rate Calculator can help.
Bonus Read – Every customer retention metric you need to track!
Dev Iyer
Sharath Byloli
