Net Dollar Retention Rate: Definition & Calculation

Net Dollar Retention Rate: Definition & Calculation


Dollar retention rate is defined as the percent of revenue from current customers you retained from the prior year, after accounting for upgrades, downgrades, and churn rate.

Dollar Retention Rate Formula

Dollar Retention Rate Calculator

Dollar Retention Rate Calculator

Your Detailed Calculations:

  • Your Dollar Retention Rate is


If you want to read more about Dollar Retention Rate along with other important metrics and understand how to calculate them with examples, checkout our blog on the Best Mobile App metrics.

Not sure about your Churn Rates? Our Churn Rate Calculator can help.

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Every customer retention metric you need to track!

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  • Created: 12 Dec 2019
  • Last Updated: 15 Apr 2021



Vicky Jain Inbound SEO, Webengage

Vicky is an Inbound Marketer at WebEngage. He takes care of overall marketing operations. He is your go-to guy for SEO and SEM tips and hacks.

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