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Articles by Vicky Jain

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12th December, 2019
Definition Dollar retention rate is defined as the percent of revenue from current customers you ret…
11th December, 2019
Definition Customer Lifetime Value is concerned with determining how much money can you expect to ma…

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11th December, 2019
Definition Stickiness ratio provides a window to understand the value your users derive from your ap…

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18th December, 2019
Definition Churn rate is defined as the rate at which your app uninstall or even cancel / downgrade …

< 1 Min Read

19th December, 2019
Definition Retention Rate is defined as the number of users who revisit your app (after installing) …

2 Mins Read

3rd December, 2019
What Is Growth Rate? The rate at which your user base grew over a certain period, after factoring in…
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