WebEngage crowned 'MarTech Company of the Year' at the Financial Express Summit! A huge thanks to our customers 🏆

4 Mins Read


Level Up Your Engagement: Gamifying In-App Templates with WebEngage

In-app gamification hero image
In-app gamification hero image
Home - Blog - Level Up Your Engagement: Gamifying In-App Templates with WebEngage

Hello, and welcome to yet another great update in the world of WebEngage.

As marketers, we’re always looking for ways to engage our audiences, keep them hooked and booked, and incentivize them to purchase on your platform, especially when half the world is mobile-first.

WebEngage provides a holistic way to contextualize messages that increase engagement and drive revenue on your App through in-line and in-app personalization. Backed by real-time user insights and powerful features, you are bound to create memorable experiences for your users each time.

What features does WebEngage’s App Personalization have? How can you use them? What are the benefits? Check this blog out to answer all your questions.

But where does gamification come into the picture here?

Imagine this: You pick up your smartphone, ready to dive into the digital universe on your favorite app. But instead of mundane tasks and static screens, you’re greeted by a dynamic world teeming with challenges, rewards, and endless fun. That’s the magic of gamification, the secret sauce that transforms ordinary interactions into memorable adventures.

At WebEngage, we’re rolling the dice of creativity and leveling up user experience through our approach to gamifying in-app templates.

What’s new?

  • Added JavaScript support for creating gamification templates
  • Out-of-the-box spin-the-wheel template
  • Out-of-the-box Scratch cards template (coming soon)

In-App Notifications | The Current Story

Currently, WebEngage provides multiple in-app layouts, such as header, screen blocker, footer, classic modal, full-screen modal, and popout modal, for your perusal. Out of these, full-screen and classic modals allow custom content to be added through custom HTML.
However, we lacked supporting JavaScript while using Custom HTML.

In-App Gamification | New Enhancements

With two new enhancements to explore and have fun with, interactive in-app personalization becomes simpler, faster, and more efficient.

Let’s break this down.

JavaScript Support for Gamification

javascript for in-app
The sky’s the limit here.

Our JavaScript support enables you to run free with all you wish to experiment with, creating engaging experiences with spin the wheel, carousel, scratch card, and more.

With this, you can explore the code as you wish- create, format, and customize templates according to your brand guidelines to create engaging user experiences.

Ability to add Spin The Wheel contests

New template in town!

You can now add an out-of-the-box spin-the-wheel template to your in-app experience.
spin the wheel template gif

Once you reach the message tab of creating your In-app notifications, you are presented with a ‘Select a Layout’ where you can find various layouts and templates WebEngage provides.

  • Click on the ‘Spin the Wheel’ template either by scrolling down this tab, using the search tab, or clicking on ‘templates’ in the dropdown on the right.
  • You can see the pre-entered HTML code of the Spin the Wheel template, which can be customized according to your preference.

spin the wheel drop down


The world of gamification in apps really has no ceiling – experiments, tests, trials, and research galore. And WebEngage is striving to bring just that to you. Check out our Knowledge Base to learn how to use these enhancements. Stay tuned for the release of yet another exciting out-of-the-box template, Scratch Cards.
Get in touch with your Customer Success Manager or reach out to us at product@webengage.com for more information.


Content Writer, 


Prakhya Nair is a Content Writer and Social Media Manager with 4+ years of experience. An avid reader, dancer, writer and linguist that is constantly on the lookout for new things to explore, she aims to add a dash (or a pailful) of creativity to everything she writes.

Related Articles

Scroll to Top

We approached WebEngage when we were unhappy with a competitor's product. We wanted excellent service, which is one of WebEngage's intrinsic values. From Oberoi Hotels & EazyDiner to The Postcard Hotel, we're a 100% WebEngage client!

Kapil Chopra

Founder - EazyDiner & The PostCard hotel

Global brands trust WebEngage


Supercharge Your Startup's Growth

The Program helped us scale our business faster and bring down acquisition costs with time.


Ankit Agarwal

Founder, PHOOL

Become a Partner

Grab your copy