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Shaw Academy, a leading online education platform, boosts its revenue by 25% through multi-channel student engagement
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Quick Facts

  • up symbol

    Increase in class attendance

  • down symbol

    Reduction in membership cancellations

  • up symbol

    Boost in revenue

WebEngage has been crucial in revolutionizing our entire online user experience. The Support and Success teams at WebEngage are extremely supportive.

Scott Newton
CCO, Shaw Academy

About Shaw Academy

Shaw Academy is a leading online education platform founded in 2012. The platform offers 100+ skill development courses to over 12 million students. Whether you are a full time professional, part-time worker, someone looking for a career change, or starting your own venture, Shaw Academy makes it easy to get real qualifications by empowering students all over the world.

Shaw Academy’s mission is to deliver great education and provide accessible, affordable learning to everyone.

Seeking the right marketing automation platform that meets Shaw Academy’s expectations

To meet the objective of providing a seamless and flexible learning experience to over 12 million students, the Product & Marketing teams at Shaw Academy decided to adopt WebEngage’s marketing automation platform to:

  • Engage with the students timely and effectively
  • Accelerate freemium to premium conversions
  • Retain existing students
  • Encourage the students to keep coming back to the platform


  • Increase class attendance
  • Accelerate free-to-paid course enrolments
  • Retain the existing students


  • Contextually engaging with students at scale
  • Mapping the students’ learning preferences with the communication
  • Motivating the students by sending unique, personalized communication at scale


1. Action-based, timely, and hyper-personalized communication

The teams at Shaw Academy consolidated all the student data from across various touchpoints and platforms (app and web). Once they had a unified view of each student, the team decided to adopt a multi-channel engagement approach using the WebEngage Journey Designer. After segmenting the students based on their type of membership (free or paid), Shaw Academy runs engagement campaigns across channels like Email, Web Push, and WhatsApp. These campaigns are hyper-personalized based on student attributes like Country, UTM parameters, and more, resulting in higher engagement.

2. Engagement based on students’ course progress

To convert free students into paid students, the WebEngage Customer Success team (CSM) introduced an easy 6-step process. The process involves creating a segment of high-intent students who are about to or have already completed their courses. And then, sending them the right communication, at the right time conveying the added and exclusive benefits of paid course enrolments.

3. Event-based automated student engagement

After analyzing the actions and events performed by the students on the Shaw Academy platform, the team at Shaw Academy decided to leverage WhatsApp as a channel of engagement to bring the inactive students back. The two-way communication capability on WhatsApp allows them to converse with their students – understand the students’ requirements and help them reschedule their classes as per their convenience.


Shaw Academy has been able to successfully engage, convert, and retain its students by adopting a hyper-personalized and multi-channel approach using WebEngage. And it continues to deliver affordable, accessible learning to millions of students.

The WebEngage Effect on Shaw Academy results chart

Scott Newton

Scott Newton CCO, Shaw Academy

WebEngage has been crucial in revolutionizing our entire online user experience. The platform has helped us deliver a highly-personalized experience to our students consistently. The Customer Support and Customer Success teams at WebEngage are supportive like no other teams I have encountered.

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