About Testbook
Testbook is a leading online preparation platform for government job aspirants in India, offering test series, live coaching, and exam-specific study plans for over 100+ government exams across categories like SSC, Railways, Banking, UPSC, Teaching, and more.
Summary
Problem: Testbook faced challenges in gathering actionable user insights to refine their product offerings and improve engagement due to lack of structured, real-time user feedback.
Solution: WebEngage’s in-app surveys provided Testbook with valuable, context-driven insights, enabling personalized user journeys and optimized product strategies.
Result: Generated ₹40L+ in revenue through targeted campaigns, validated new product offerings, and improved user engagement with personalized content.
The Problem at a Glance
Objectives
- Understand real user pain points and motivations.
- Capture actionable feedback for product enhancements.
- Nurture users with tailored omnichannel communication.
- Drive measurable revenue outcomes based on user insights.
Challenges
- Difficulty in reaching high-intent users via traditional channels.
- Lack of structured data on real purchase drivers and student motivations.
- Inability to segment users meaningfully for targeted campaigns.
How WebEngage Powered Testbook’s Transformation
WebEngage’s in-app surveys helped Testbook overcome challenges and drive meaningful user engagement by capturing insights that informed product and marketing strategies. Here’s how:
#1 – Driving Revenue with Targeted In-App Campaigns
Testbook leveraged in-app surveys to identify high-intent users and created a 5-day onboarding and nurture journey for UPSC aspirants. This targeted approach resulted in over ₹40L in revenue from June 2025 onwards, proving the effectiveness of in-app surveys in capturing and nurturing user intent.
#2 – Decoding Purchase Drivers with In-App Feedback
Testbook ran an in-app survey to understand the real motivations behind SuperCoaching purchases, capturing actionable insights that allowed them to refine their marketing narrative and improve engagement. These insights were then integrated into ad copy, landing pages, and CRM journeys.
#3 – Validating Multi-Exam Prep Behavior
An in-app poll helped Testbook identify a significant portion of users as “combo aspirants” preparing for multiple exams. This led to the exploration of new bundling opportunities, such as the combo SuperCoaching packs and an “All-Exam Super Pass” product.
The Impact: Key Outcomes
Key Features Used
- In-App Surveys: Captured real-time, actionable user insights.
- Journey Builder: Created personalized user journeys based on survey responses.
- Behavioral Segmentation: Targeted high-intent users based on survey data.
- Personalization: Delivered tailored content based on user preferences and behaviors.
- Analytics & Reporting: Measured campaign impact and refined strategies with real-time data.
Why Did Testbook Pick WebEngage?
Testbook selected WebEngage for its ability to deliver real-time, contextual insights through in-app surveys, enabling data-driven decision-making and driving revenue growth through personalized engagement.
