Articles: Business Transformation
I Analyzed 60+ Independence Day Campaigns Across 25+ Brands. Here’s What I Found.
The first thing I learnt in this exercise? Zepto needs to chill with its push notifications. Every August, Independence Day morphs into a marketing free-for-all.…
Tools vs. Talent: The $200K Skills Gap in CDP Success
You’ve bought the tool. Integrated the data. Connected the channels. But your CDP still isn’t delivering the outcomes your team expected. You’re not alone. The…
You’re Paying for a CDP. What You Really Needed Was a Decision Engine
Intro: Your Data Stack Isn’t Broken. Your Execution Is. You’ve got the events flowing. The identities stitched. The CDP set up. And yet—your personalization still…
The CDP Iceberg: Advanced Use Cases Your Competitors Don’t Want You to Know
You're using your CDP like a Ferrari to deliver pizza. Most teams are still stuck pushing emails and retargeting ads, while a handful of companies…
Why Your $2M CDP Still Delivers Generic Results—And What CTOs Need to Fix Now
You didn’t spend all that money just to keep sending \"Hey {First Name}\" emails. Yet here we are. Massive CDP, marketing still flying blind. The…
Are Co-Branded Credit Cards the Holy Grail for Loyalty?
3 Takeaways for Brands: Loyalty follows habit—not the other way around. | If users aren’t already spending with you, a card won’t fix that. Simple…
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