Articles: Business Transformation
How Your ‘Delivery Confirmation’ Message Became a Sales Strategy
8 missed calls from mom! Your payment is approved. Your order is out for delivery! A new marketing trend is making waves—and while it’s alarmingly…
Is Your Email Campaign Landing in the Promotions Tab in Gmail? Here’s What You Need to Know
Email marketers are increasingly grappling with emails landing in the Gmail Promotions tab instead of the Primary inbox. You’ve probably tried all the usual solutions—tweaking…
Beyond Sales: The Real Value of WhatsApp Communities for Brands
“Do you know any brands running great WhatsApp Communities?” This message drops into many marketing team chats these days. And with good reason. Between CRM…
E-Commerce Customer Experience Guide
Customer Experience (CX) is more than just how your customers feel when they buy from you. It’s about every experience you give them, from the…
Top 10 Benefits of Mobile Marketing
How many times have you checked your mobile phone today? We could guess, and it’ll be inaccurate, but a study says an average smartphone user…
Boost Website User Engagement with Pop-Up Notifications [2023 Edition]
Ever noticed your favorite brand announcing a flash sale through a quirky banner that pops out of nowhere? Or has a website made a buying…
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