Articles: Business Transformation
Bridging the Gap: Exploring the Relationship Between Marketing Automation and CRM
Picture this: You're sitting at your desk scanning through a sea of data. There's customer information scattered across multiple spreadsheets, marketing campaigns that need to…
The Ultimate WhatsApp Marketing Guide (And How to Choose the Right Software for It)
In the past couple of years, there has been a significant increase in the number of businesses using WhatsApp for communicating with customers and running…
Revolutionize Your BFSI Marketing with WhatsApp: Here’s How
Just like other industries, the BFSI sector has been growing rapidly year on year owing to digital transformation. But what is also increasing is the…
A Comprehensive Guide to Different Types of Marketing Automation
In this ever-changing digital landscape, marketing automation has emerged as a game-changer, enabling businesses to streamline, optimize, and measure their marketing efforts more effectively. With…
Brand Engagement v/s Customer Engagement: Know the Key Differences
Did you know there are two specific engagement types your business should focus on? Brand engagement and customer engagement - although engagement is often a…
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