Experts Speak: Business Transformation

Why Retention Marketing Is the Secret Career Move You’re Missing Out On

“People talk about careers, but they don't talk about retention in career. And the retention of people in careers.” A quick thought from Saurabh Agarwal,…

Scaling D2C in Insurance: Max Life’s Digital Playbook

"For insurance companies contemplating their digital strategy, my advice would be this: don't let the initial high CACs deter you."

Reimagining the Future: Eureka Forbes’ Journey into the Martech Revolution

"As the Chief Product & Technology Officer at Eureka Forbes, I’ve seen firsthand how critical it is to embrace the right technologies to stay relevant."

Why Every Business Needs a Customer Data Platform: The Key to Real-Time Engagement

All You Need to Know About Customer Data Platforms (CDPs) As customer journeys become more complex and the need to manage first-party data increases, two-thirds…

Riding the Tiger: Lessons from OYO’s Global Growth Strategy

"I didn’t set out to conquer the global hospitality industry, but here we are."

From Lending to Lifetime Value: Building a Sustainable FinTech Ecosystem for SMEs

"SMEs don't just need loans; they need a financial ecosystem that grows and scales with them. At CredAble, we started with lending, but quickly realized that to truly capture lifetime value, we needed to offer more."