Experts Speak: Business Transformation
Findings From A Lifelong Study Of Brands, Users & Loyalties
"In a world where attention is a rarity, loyalty programs must transcend the ordinary to capture the hearts and minds of consumers."
All That Glittered Was Not Gold: The Story of an Online Jewelry Brand
"Through this article, I will uncover a tale of challenging norms, navigating the unknown, and reshaping jewelry's landscape."
Navigating The Digital Shift: A Journey of People, Product, and Purpose
"As a harbinger of digital transformation, I've had a front-row seat to the highs and lows of companies adapting to an increasingly online world."
Journey to Green Growth and Plant-Based Breakthroughs with Plix
"One day, over a chat about our challenges, we thought, "Why not team up instead of fight it out?" So, we merged our ventures, and that’s how PLIX was born."
Navigating Founder Opportunities in a Startup Ecosystem
What is the path to building enduring brands?
Role of Retention Marketing for Slow-Moving Consumer Goods Brands
How do you focus on both retaining customers and attracting new ones?
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