Experts Speak: Business Transformation
Findings From A Lifelong Study Of Brands, Users & Loyalties
"In a world where attention is a rarity, loyalty programs must transcend the ordinary to capture the hearts and minds of consumers."
All That Glittered Was Not Gold: The Story of an Online Jewelry Brand
"Through this article, I will uncover a tale of challenging norms, navigating the unknown, and reshaping jewelry's landscape."
Navigating The Digital Shift: A Journey of People, Product, and Purpose
"As a harbinger of digital transformation, I've had a front-row seat to the highs and lows of companies adapting to an increasingly online world."
Journey to Green Growth and Plant-Based Breakthroughs with Plix
"One day, over a chat about our challenges, we thought, "Why not team up instead of fight it out?" So, we merged our ventures, and that’s how PLIX was born."
Pankaj Vermani’s Triumph in the Lingerie Market
Glance into the world of lingerie and learn the potential of Tier 2 and Tier 3 towns.
Offline Vs. Online Marketing, A Trade-Off Or Balance Game
"Having led Clovia for the last eight years, we've faced similar challenges and opportunities within this marketing conundrum."
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