How to convert anonymous visitors into contactables ones? Real Estate industry has relatively higher value for site visitors, even anonymous ones, because of the ticket size. This journey would convert visitors into leads and also add the form data in the CRM in the end.
This journey would attempt to convert readers into subscribers. Content sites have a critical KRA of increasing their subscriber base. Converting the process into journey would give you an edge in conversion tracking, testing, creating control messaging based on cross channel behavior etc.