Farmers Fresh Zone, an online D2C store sees a 40% increase in purchase orders within six months

WebEngage has played a crucial role in our business growth - especially app reinstalls and cart abandonment journeys. Its full-stack automation program is helping us deliver contextual communication and experiences to our consumers

Author Photo

Pradeep PS
Founder & CEO, Farmers Fresh Zone.

  • Industry:

    Direct-to-Consumer

  • Location:

    India

    Quick Facts

  • moneybag symbol

    Increase in revenue

  • up symbol

    Increase in order count

  • plus symbol

    Recovery of abandoned carts

The emerging Agritech market and Farmers Fresh Zone

According to a government report, agriculture is the primary source of livelihood for about 58% of India’s population. With time, businesses have realized that there’s more to the sales side of agriculture than just mandis. One such company is Farmers Fresh Zone. Started in 2016, the Kerala-based agritech startup intends to deliver fresh and safe vegetables directly to customers and fair prices to farmers. It aims to improve the health and wellness standards of the consumers by providing them access to safe-to-eat, pesticide-free fruits and vegetables.

Digitization and consumer demand and a robust supply chain have rapidly accelerated the agritech market, especially the grocery and F&V services in urban India. Companies have been capitalizing on the digital and supply chain concoction to the fullest to provide services to consumers and farmers.

Objectives

  1. Increase user engagement
  2. Increase order count and repeat purchases
  3. Track app uninstalls and consumer retention rate
  4. Increase conversion and return on investment (ROI)

Here’s a glimpse of some of the use cases they implemented using WebEngage. If you want to get detailed insights into Farmers Fresh Zone’s success story, you must check out the detailed version.👇

Haani Hashim

Head of Product, Farmers Fresh Zone

WebEngage's full-stack Retention Operating System has helped us to nudge users based on their actions, app uninstalls, and cart abandonment. We were able to deliver highly customized user experiences via relevant and timely communication. The personalization encourages the users to reinstall our app and directly add fresh vegetables and fruits from the farmers. Our unique conversion rate post reinstallation of the app has improved by over 7%, which is great! We always look forward to exploring new avenues.

Solutions For Farmers Fresh Zone

Farmers Fresh Zone’s marketing team was clear about their objectives. WebEngage’s Customer Success Manager identified the Agri startup’s goals and the two collectively devised a strategy to boost user engagement, repeat orders, and revenue. WebEngage’s Customer Data Platform and Retention Operating System aided Farmers Fresh Zone to create multiple journeys and campaigns and achieve these goals.

Not just that, Farmers Fresh Zone has also seen a 17% recovery in cart abandonment. The company has seen a 40% increase in order count and eventually a 25% increase in revenue.


Pradeep PS

Pradeep PS Founder & CEO, Farmers Fresh Zone.

WebEngage has played a crucial role in our business growth – especially app reinstalls and cart abandonment journeys. Its full-stack automation program is helping us deliver contextual communication and experiences to our consumers – which leads to a constant increase in the number of orders and revenue. With accurate user data and automated communication, we can engage our users in real-time.


Sounds interesting? The detailed version has some fantastic insights! 👇🏻

Download Impact Story

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