Summary
Rosier Foods partnered with WebEngage to build an always-on lifecycle engine across onboarding, conversion recovery, channel expansion, and revenue measurement.
- Identified customer drop-offs after cart addition and checkout initiation.
- Engaged new users, cart abandoners, and checkout abandoners through separate journeys.
- Built automated recovery and first-purchase journeys triggered by customer behavior.
- Used WhatsApp and RCS to expand lifecycle reach.
- Used Funnels and Event Analytics to identify conversion leaks and measure attributed revenue.
Turning Customer Intent Into Measurable Lifecycle Revenue
Rosier Foods is an Indian D2C health and wellness brand with a ₹100 crore ARR portfolio and a network of more than 1,000 partner farmers.
As the brand scaled, customers continued to leave after adding items to their carts or starting the checkout process. New users also entered the ecosystem without a structured journey to guide them toward product discovery and their first purchase.
Strong customer intent existed across the funnel. Rosier Foods needed a consistent way to respond to each signal, recover high-intent customers, and connect engagement activity with revenue.
Building an Always-On Lifecycle Engine with WebEngage
WebEngage helped Rosier Foods connect customer behavior, lifecycle stages, communication channels, and campaign performance within one engagement system.
The team created separate recovery journeys for customers who added a product to their cart without ordering and customers who started checkout without completing a purchase. This allowed communication to reflect how far each customer had progressed.
An always-on welcome journey created a structured path for new users. It introduced the Rosier Foods portfolio, encouraged product discovery, maintained communication post-acquisition, and guided customers toward their first purchase.
Rosier Foods also activated RCS alongside WhatsApp. This created an additional communication surface for future lifecycle campaigns.
Funnels and Event Analytics helped the team examine the journey from product addition to checkout and order completion. The analysis identified where conversion loss occurred and linked individual journeys and channels to attributed revenue.
The Business Impact
Rosier Foods created measurable gains across conversion, active users, channel reach, onboarding, and attributed revenue.
The Bigger Picture
Rosier Foods moved from manual, campaign-led follow-up to lifecycle engagement triggered by customer behavior.
High-intent drop-offs entered automated recovery journeys. New users received a clear path towards their first purchase. RCS expanded the available channel mix, while WhatsApp remained the leading source of attributed campaign revenue.
Funnel analysis helped the team locate conversion leakage and understand the revenue contribution of individual journeys. This created a repeatable engagement model built around customer behaviour, timing, and measurable outcomes.
