Here is your Tip of the Week from EngageClass!
Deliver 1:1 website experiences using Web Personalization
While A/B testing helps you test aesthetic-related hypotheses, it doesn't allow you to personalize the experience for each user.
For example, you can compare the click-through rates of a welcome banner on your website’s home page with two different images. It's an effective method to test which variation brings you more conversions.
But this winning variation (let's call it variation A) might not be relevant to all website visitors. Your returning customers don't need it. Visitors who chose variation B didn't like it either, making you miss out on a big opportunity to engage them.
The challenge now is: How to identify which banner will work for which user?
We've got you covered!
Use Web Personalization. 😀
WebEngage’s Web Personalization allows you to deliver a web experience customized to a visitor's past interactions, stage in the customer journey, source of traffic, etc. All this without disturbing your existing website structure!
This is how you can create personalized banners on the WebEngage dashboard. 👇
You can create dynamic banners using custom code and control their appearance & visibility as per your conversion goals.
Marketers and Product Managers can use the existing data to test their ideas, deliver a personalized user experience and improve conversion rates on landing pages, product detail pages, mobile websites, and in checkout funnels.
How to deliver 1:1 website experiences using Web Personalization?
Improve product discovery for your Retail brand 👜
As an online retailer, you can show smart recommendations to your users for improved product discovery and encourage the users to complete the purchase journey sooner.
In this case, you can run a banner campaign of the products your users might be interested in. For example, you can display products and services based on geographic and demographic data. You can write the banner copy in their local language to influence conversions.
Drive repeat purchases for your E-commerce business 🛍️
You can utilize users' behavioral data (preferences, likes/dislikes) and show products which they are looking to restock. Moreover, you can personalize your banners by including personalization elements like first name and product name.
Accelerate free to paid subscriptions for your EdTech brand 📚
There might be learning courses which you have recently launched. You definitely want your learners to subscribe.
In this case, you can identify different segments of learners and show them personalized course banners.
Increase Average Order Value (AOV) for your Travel company
OTAs can show promotional banners based on travelers' latest search or current weather in a particular region.
Let’s say you want your travelers to book rental cars after a successful flight. In this case, you might want them to choose the custom code layout on the WebEngage dashboard. And not just display the banner on the homepage, but also on the flight booking page.
If your travelers decide to opt for rental cars and absolutely love them, you can club it with flight bookings. This will add more value to your bottom line.
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So, what are you waiting for?
Use Web Personalization Now
Got questions? Please feel free to drop in a few lines at firstname.lastname@example.org or get in touch with your Account Manager in case you have any further queries.