The partnership enables Melooha to deliver personalized, contextual experiences across onboarding, discovery, conversion, and repeat engagement through Push, In-App, and WhatsApp

Mumbai, 30th September 2026: Melooha, a personalized astrology platform, has partnered with WebEngage a leading customer engagement and retention platform to build a more personalized and contextual engagement ecosystem that guides users across their journey, from onboarding and discovering astrology experiences to exploring questions, personalized reports, and additional plans.

As users increasingly expect digital experiences to understand their individual interests and intent, Melooha is leveraging user behavior and engagement data to create more relevant interactions at different stages of the user journey. Through WebEngage, the platform is bringing together Push Notifications, In-App messaging, and WhatsApp to engage users with timely and personalized experiences.

A key focus of the partnership is strengthening the onboarding experience and helping new users discover the breadth of experiences available on Melooha. Personalized onboarding journeys introduce users to the platform and its offerings, while subsequent journeys encourage users to explore relevant features based on their interactions and interests.

The engagement strategy also extends beyond initial discovery. Plan-based journeys and follow-up journeys after a user’s first question are designed to encourage continued exploration and introduce relevant paid offerings, including additional questions and plans. Melooha is also using personalized nudges around Asta Sutram, one of its key plans, to drive discovery and conversions among relevant users.

The partnership further enables Melooha to create timely engagement around festivals and key occasions, bringing users back to the platform with contextual campaigns. Based on user behavior and interests, the platform also promotes complementary experiences such as personalized reports and compatibility reports, helping users discover offerings that are relevant to their journey.

By connecting these experiences across multiple touchpoints, Melooha is working towards a continuous engagement loop where users can move seamlessly from discovery → exploration → conversion → repeat engagement, while making interactions increasingly relevant to their individual interests and needs.

Yajuvendra Rathor, leading user experience at Melooha, said “For us, personalization is about making the user journey feel more intuitive and relevant at every stage. From helping a new user understand what Melooha offers to guiding them towards questions, plans, and personalized experiences that align with their interests, the goal is to create meaningful reasons for users to keep coming back. With WebEngage, we are able to bring together behavioral insights and multi-channel engagement to make these interactions more contextual and timely. This partnership is helping us build a more connected engagement journey, from curiosity and discovery to conversion and continued exploration.”

Shreya Trivedi – VP – Customer Success & Business Operations , WebEngage, added: “Melooha is building a very distinctive digital experience around something deeply personal; helping users explore questions, discover insights and come back to the platform as their interests evolve. That makes relevance and timing especially important across the user journey. With WebEngage, we’re helping Melooha connect user behaviour with more contextual engagement across key moments, from onboarding and the first question to discovering deeper reports, plans and relevant experiences. What excites us about this partnership is the opportunity to make each interaction feel less like a communication and more like a natural continuation of the user’s journey with Melooha. We’re looking forward to working closely with the Melooha team to build stronger discovery, conversion and repeat engagement, while keeping the experience personal and meaningful at every stage.”

Through this partnership, Melooha and WebEngage aim to create a more connected and personalized engagement ecosystem that can evolve with users, from their first interaction with the platform to deeper exploration of its offerings and continued engagement over time.

About WebEngage

WebEngage is an advanced Customer Data and Engagement Platform that helps consumer brands engage and retain their customers to achieve higher lifetime value and marketing ROI. The product stack includes a robust customer data and analytics platform – unifying data across silos, the best-in-class engagement layer with a multi-channel journey builder, and a personalization engine that helps boost conversion for all channels, including the web and mobile apps.

Ranked #1 consistently across all review platforms on ease of use and comprehensiveness of the platform, WebEngage is used by 900+ consumer brands across India, the Middle East & Africa, Latin America, and Southeast Asian markets. The roster across E-Commerce,  Online Travel,  Financial Services, Automobile, CPG and CPD verticals includes customers like Unilever, Airtel, Myntra, Sony, Groww, Acko, Spinny, Arabian Oud, Shoppers Stop, The Sultan Center, Reliance General Insurance, FlyNAS, Tata Motors, Eureka Forbes, CIPLA, Metro Brands, Yatra, PFI Mega Life etc.

For more information about WebEngage, visit https://webengage.com