The collaboration integrates multiple digital platforms to provide real-time engagement and seamless communication across channels.

Mumbai, 13th November 2025: WebEngage, a leading Customer Data Platform (CDP) and Marketing Automation provider, has partnered with Pathkind Labs, one of India’s leading diagnostic and healthcare service providers, to enhance patient engagement and optimize user journeys across its digital ecosystem.

This collaboration aims to unify patient data, improve communication efficiency, and enable personalized interactions from lead generation to booking completion, redefining how diagnostic brands engage with patients in the digital age.

Previously, Pathkind faced challenges due to fragmented user data across mobile apps, websites, CRMs, and booking platforms, leading to limited visibility into user behavior and funnel progression. Additionally, campaigns operating in isolation often created inconsistent experiences for patients.

Through WebEngage, Pathkind has established a unified patient engagement framework by integrating data from all digital touchpoints, transforming fragmented systems into a cohesive, data-driven ecosystem. Key funnel events are mapped to track patient progression and identify drop-offs, improving visibility into user journeys. Automated journeys such as the ‘Maximum Attempt Journey’ re-engage disengaged users, boosting lead recovery and engagement rates. These initiatives lay the foundation for scalable, full-funnel personalization, enabling consistent, contextual interactions across Pathkind’s digital platforms.

Looking ahead, Pathkind plans to introduce Onsite and In-App Notification Frameworks, leveraging behavioral and transactional data to engage specific user segments in real time, setting the stage for intelligent, full-funnel personalization.

Commenting on the partnership, Keyur Dhami, SVP – Customer Success (Key Accounts) & CoE, WebEngage, said, ““We are excited to join arms with Pathkind in transforming patient engagement across their digital ecosystem. By unifying data from multiple platforms and leveraging intelligent automation, we are enabling them to not only deliver personalized, meaningful interactions but also drive measurable growth in lead conversions and patient satisfaction. This collaboration, in turn, also strengthens our pledge to helping healthcare organizations scale efficiently while building stronger, data-driven relations.”.”

Eklavya Juneja, Director, Pathkind Labs, said, ““As one of India’s leading diagnostic and preventive healthcare service providers, our focus has always been to create seamless, end-to-end patient experiences. With WebEngage’s advanced automation and analytics capabilities, we can now engage patients more effectively at every stage, recover leads that would otherwise be lost, and continuously optimize our communication strategies. This partnership empowers us to deliver personalized healthcare at scale and strengthens our vision of driving growth through smarter, data-driven engagement.”

This partnership marks a pivotal step in transforming how healthcare brands communicate digitally, aligning with Pathkind’s mission to make diagnostics more accessible, connected, and patient-centric through technology.

This partnership marks a pivotal step in transforming how healthcare brands communicate digitally, aligning with Pathkind’s mission to make diagnostics more accessible, connected, and patient-centric through technology.

About Pathkind Labs

Pathkind Labs is one of India’s fastest-growing and most trusted diagnostic networks, committed to delivering accurate, affordable, and technology-led pathology and preventive healthcare services across the nation.

With over 100 advanced laboratories and a robust network of 3,000+ exclusive collection centres, Pathkind has touched the lives of more than 1 crore satisfied customers.

Backed by NABL accreditation, our commitment to precision, reliability, and patient-centric innovation defines everything we do. From routine pathology to advanced radiology and wellness diagnostics, we bring cutting-edge healthcare closer to every Indian.

For more information about Pathkind Labs, visit https://www.pathkindlabs.com

About WebEngage

WebEngage is an advanced Customer Data and Engagement Platform that helps consumer brands engage and retain their customers to achieve higher lifetime value and marketing ROI. The product stack includes a robust customer data and analytics platform – unifying data across silos, the best-in-class engagement layer with a multi-channel journey builder, and a personalization engine that helps boost conversion for all channels, including the web and mobile apps.

Ranked #1 consistently across all review platforms on ease of use and comprehensiveness of the platform, WebEngage is used by 850+ consumer brands across India, the Middle East & Africa, Latin America, and Southeast Asian markets. The roster across E-Commerce, Online Travel, Financial Services, Automobile, CPG and CPD verticals includes customers like Unilever, Airtel, Myntra, Sony, Groww, Acko, Spinny, Arabian Oud, Shoppers Stop, The Sultan Center, Reliance General Insurance, FlyNAS, Tata Motors, Eureka Forbes, CIPLA, Metro Brands, Yatra, PFI Mega Life etc.

For more information about WebEngage, visit https://webengage.com/

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