The digital-first B2B fashion platform leverages hundreds of millions of behavioral data points across app, WhatsApp and other touchpoints to personalize retailer engagement, improve conversions and predict demand

Mumbai, 17th September: WebEngage, a leading customer engagement and retention platform, has partnered with Navo Fashion, Navo Fashion, a first-of-its-kind digital-first B2B fashion commerce platform, to strengthen engagement and retention across its growing retailer ecosystem. Unlike traditional B2B fashion distribution models that rely on on-ground sales teams and physical fleets, Navo is building its retailer commerce ecosystem entirely digitally, without a fleet on the street.

At the core of this model is a rich and continuously expanding behavioral data ecosystem, with hundreds of millions of data points generated through retailer interactions across multiple touchpoints, including the Navo app, WhatsApp and other digital channels. This gives Navo a granular view of what retailers are engaging with, what products they are exploring and purchasing, and how demand is evolving across different markets and towns.

The partnership with WebEngage enables Navo to translate these behavioral signals into more relevant and personalized engagement journeys, with a focus on increasing user engagement and monthly active users (MAU), driving more retailers towards completed purchases, and improving retention.

Through WebEngage, Navo Fashion is leveraging automated engagement journeys across WhatsApp and Push Notifications to engage retailers at relevant stages of their purchase lifecycle. The platform enables the brand to identify high-intent users based on their behavioral signals and deliver contextual communication designed to move retailers from product discovery and engagement towards purchase.

Ayush Choudhary , Head of Growth, Navo Fashion, added, “As the B2B fashion ecosystem evolves, engaging retailers at the right moment with the right products is becoming increasingly important. Our focus is on moving beyond broad-based communication to building more relevant, behavior-led experiences across the retailer journey. With WebEngage, we are able to bring together behavioral insights, automated engagement and personalized product recommendations to better understand retailer intent, re-engage our existing base, and create more relevant pathways to purchase. This partnership will help us strengthen our retention efforts while building a more data-driven foundation for sustainable growth.”

Shreya Trivedi – VP – Customer Success & Business Operations , WebEngage, commented, “Navo Fashion is demonstrating how a digital-first B2B model can use retailer behavior as a powerful signal for engagement and growth. By bringing together Navo’s first-party behavioral data with WebEngage’s capabilities in segmentation, personalization and omnichannel engagement, we can help translate retailer intent into timely, relevant experiences across the purchase journey. We are excited to partner with Navo Fashion to build a more intelligent and scalable engagement ecosystem- one that not only drives conversion today, but also strengthens retailer relationships and retention over time.”

The collaboration reflects a broader shift in B2B commerce from acquisition-led growth to behavior-driven engagement, predictive demand and retention. Navo’s digital-first model, combined with its extensive behavioral data ecosystem, provides the foundation to understand retailer demand at a granular level and translate these insights into personalized engagement and commerce experiences.

By combining Navo’s extensive first-party behavioral intelligence with WebEngage’s capabilities across audience segmentation, personalization and automated omnichannel engagement, the partnership aims to create a continuous data-to-action loop, where retailer behavior informs engagement, engagement informs purchase, and purchase behavior generates insights that can help predict future demand.

The partnership will help Navo Fashion reactivate its existing retailer base, improve acquisition efficiency, personalize product discovery and drive higher conversions, while laying the foundation for a more predictive B2B fashion commerce ecosystem.

About WebEngage

WebEngage is an advanced Customer Data and Engagement Platform that helps consumer brands engage and retain their customers to achieve higher lifetime value and marketing ROI. The product stack includes a robust customer data and analytics platform – unifying data across silos, the best-in-class engagement layer with a multi-channel journey builder, and a personalization engine that helps boost conversion for all channels, including the web and mobile apps.

Ranked #1 consistently across all review platforms on ease of use and comprehensiveness of the platform, WebEngage is used by 850+ consumer brands across India, the Middle East & Africa, Latin America, and Southeast Asian markets. The roster across E-Commerce,  Online Travel,  Financial Services, Automobile, CPG and CPD verticals includes customers like Unilever, Airtel, Myntra, Sony, Groww, Acko, Spinny, Arabian Oud, Shoppers Stop, The Sultan Center, Reliance General Insurance, FlyNAS, Tata Motors, Eureka Forbes, CIPLA, Metro Brands, Yatra, PFI Mega Life etc.

For more information about WebEngage, visit https://webengage.com