Definition
The amount of revenue your average user or average paying user generates for you is referred to as the average revenue per user / paying user.
Average Revenue Per User / Paying User Formula
Average Revenue Per User Calculator
Your Detailed Calculations:
Your Average Revenue Per User is
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Your Average Revenue Per Paying User is
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If you want to read more about Average Revenue Per User / Paying User along with other important metrics and understand how to calculate them with examples, checkout our blog on the Best Mobile App metrics.
Bonus Read – Every customer retention metric you need to track!
Vanhishikha Bhargava
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Dev Iyer
