Crafting Data Fueled Exceptional Journeys
Day Zero On Ground Zero: Removing Retention Roadblocks
Key Session Takeaways
- Retention challenges on Day 0
- Counter measures to reduce customer churn
- Dissect the conversation around retention-acquisition ratio
Moderator
The Road to Retention Maturity
Driving Business Growth With Omnichannel Approach
The Era of Consumer Clicks, Conversions & Campaigns
Key Session Takeaways
- Evolving consumer preferences and winning attention
- Role of first-party data in marketing
- Content strategy on the back of first-party data
- Engagement campaigns to get consumers to click and convert
- The marriage of offline and online channels for more synergy
- Implementation of marketing stacks to achieve desirable results
Moderator
Democratizing Payments with Zywa
Attention In The Age Of Distraction: A Study in User Engagement Campaigns
Key Session Takeaways
- Studying user loyalty in today’s day and age
- MarTech Stack starter kits
- Raging debate on composable vs. monolithic stacks
- Relationship between marketing stacks and user engagement
- Transitioning from legacy banking to neo-banking
- Revolutionary retention campaigns
Moderator
FinTech Journeys: Creating Joyful Onboarding Experiences
Demystifying the “Tech” in Martech