- EngageMint Riyadh 2023 Agenda
Registration & Coffee
Opening Address
Adopt or Perish : The Martech Imperative for Today’s Marketer
Key Session Takeaways
- Navigating the Attention Economy
- Composability of Tech Stack ( Assembled vs. Monoliths)
- Thinking about Value Delivery while Buying Stacks
- Maximizing ROI via investment in training
The Road to Retention Maturity
Unlocking Value: Predictive Segmentation
Key Session Takeaways
- Examples of predictive Segments from the world
- What are some of the first predictive segments to deploy?
- How do the segments influence communication?
- What’s the incremental value from using these?
Lunch Break
Segmentation 2.0: How Generational AI Transforms Content Strategy
Key Session Takeaways
- Insights into distinct generational preferences and behaviors
- Tailoring for maximum engagement across segments
- Automating content strategies for efficiency and scalability
The Pull Your Push Can Create: How to Attract, Not Interrupt
Key Session Takeaways
- Impact of making a powerful addition to your omnichannel strategy
- Design user journeys that boost user engagement & conversions
- High-impact tactics to cut through the clutter and stand out
Demystifying the Myth of Giant Solutions: A Guide to Smarter Tech Stacks
Key Session Takeaways
- Breaking the Illusion : We need big all-in-one giant solutions.
- Understand your problems, find new age, best-in-class tools to solve them.
- Bring together a stack that communicates well with each other.
- Focus on Flexible & Agile stacks, compiled to give you the best ROI
Personalization comes home
Key Session Takeaways
- Using CRM Data to drive better conversions via in-line personalization
- What’s possible – assets and logics wise
- How to design and run early experiments
Closing Address
Why EngageMint?
EngageMint is WebEngage’s initiative to bring together the masters and aspirants of the retention world. This is a platform where connections are built, ideas exchanged and playbooks are revealed.
If we can help businesses achieve this we’ll consider it as a mission accomplished!
Register NowSo far we have hosted
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Join us at
Asia's Largest Retention Marketing Conference
25 October 2023 || Narcissus Hotel, Riyadh

About
WebEngage
WebEngage is a full-stack Customer Engagement and Retention platform that helps businesses increase customer lifetime value. The platform provides a unified view of customers with robust data, engagement across 11+ channels with automated workflows, and hyper-personalization of experiences with a state-of-the-art engine, all backed by a solid analytics framework.
With a mission to humanize websites and apps, we now power over 1B+ messages daily to customers across 50+ countries and 20+ industries.